Kleber & Associates (K&A), a full-service marketing and public relations agency, has been selected as the agency of record by Vadara Quartz Surfaces (Vadara), a world-class manufacturer of premium quartz surfaces. K&A will manage marketing communications initiatives for the company to include content development, media relations, brand experiences, and new product launches in 2021 and 2022.
“Vadara presented K&A with a series of initial strategic marketing assignments, and the team at K&A performed incredibly well. The significant return-on-investment realized from the preliminary representation led to the appointment of agency of record,” said Lindsay Wiebrand, director of marketing for Vadara. “In January 2021, Vadara tasked K&A with the product launch for the company’s six new fashion-forward color options. K&A was able to leverage their longstanding media relationships to obtain significant editorial coverage for the product launch, despite challenges facing our industry channel due to the pandemic,” added Wiebrand.
During April, K&A conducted a unique virtual media tour for Vadara with top editors in the kitchen and bath sphere to continue promotion of the new color palette. The agency’s efforts also expanded on the stain resistance and wellness benefits that quartz surfaces feature with nonporous attributes that are not available in natural stone products.
“We are honored to include such an innovative and fashion-forward building product brand on our client roster. The kitchen is the heart of the home, and Vadara’s handcrafted, artisan surface products are transformational in design and equally functional,” said Steven Kleber, president of Kleber & Associates.