Kleber & Associates (K&A), a full-service marketing and public relations agency specializing in home and building products, has been selected as agency of record for Carlisle Wide Plank Floors. K&A is charged with leading the luxury hardwood flooring brand’s designer- and consumer-focused media relations and content marketing efforts, along with influencer marketing and regional showroom promotion.
This marks the second time that Carlisle has partnered with K&A to grow awareness for its artisan flooring offerings. The brand previously engaged the agency to develop and execute an integrated public relations campaign for its solid wood and engineered wood flooring lines.
“For more than 50 years, Carlisle artisans have utilized time-honored techniques to bring to light the natural beauty and character of each flooring plank to produce works of art that serve as the centerpiece of the home,” said Chris Sy, President of Carlisle Wide Plank Floors. “We are excited to collaborate once again with the K&A team to share with an even broader audience the virtually endless design possibilities that can be achieved with our handcrafted custom flooring.”
The use of natural materials is on the rise, with more designers and homeowners seeking to incorporate authentic elements into their spaces. Artisan-crafted wood floors create the organic feeling of a naturally “aged” material, bringing both timeless appeal and durability to living environments.
“We are honored to welcome Carlisle back and thrilled to be named AOR for such a distinguished luxury brand that continues to lead the way in design innovation,” said Steve Kleber, President of Kleber & Associates. “The attention to detail in every Carlisle wood floor is unsurpassed, and we look forward to leveraging our longstanding and extensive network of relationships with consumer editors and influencers to help keep the Carlisle brand top of mind among designer and consumer stakeholders.”