Krupp Kommunications (K2), a full-service integrated marketing communications agency, announced that Lara Cohn has joined the agency as Vice President. Reporting directly to Founder and CEO Heidi Krupp, Cohn will be responsible for overseeing agency culture and operations, as well as leading and managing account teams for media relations, creative development and new business.
“Lara supports K2’s vision with her proven track record of developing and executing high-impact integrated marketing communications campaigns,” Krupp said. “Her journalism background, passion for good storytelling and focus on client’s needs will continue to elevate the agency’s growth.”
Prior to joining K2, Cohn, a 20+ year New York PR industry veteran, led teams and managed PR programs for a roster of iconic consumer and business brands including GlaxoSmithKline, Procter & Gamble, Reckitt Benckiser, Bayer, American Red Cross, CORE: Club, Wheels Up, Luxury Retreats, Liebherr, PetSmart and the world-renowned Macy’s Thanksgiving Day Parade. Cohn began her communications career in television at NBC News.
“I was attracted to K2’s passion, philosophy, and culture. It’s inspiring to see how consciously connected to media and clients the entire team is,” Cohn said. “The agency has proven big results, and I look forward to playing a crucial role in K2’s continued growth and development.”