Kyushu Tourism Promotion Organization appoints Bullfrog + Baum as Agency of Record for North America

by | Oct 15, 2020

Kyushu Tourism Promotion Organization (KTPO) has named Bullfrog + Baum as the destination’s public relations and marketing agency for North America. Bullfrog + Baum will work closely with KTPO to raise awareness around Kyushu, Japan among U.S. travelers, through strategic media relations that will highlight all of the adventures that awaits travelers in Kyushu.

“What many don’t know is that everything Japan has to offer can be experienced in Kyushu, but on a scale that is much more awe-inspiring, relaxing and memorable,” said Futoshi Watanabe, Executive Director of KTPO. “Kyushu offers top-notch experiences, whether it’s for adventure seekers or those looking to unwind, thanks to our stunning natural sceneries to rejuvenating hot springs, as well as our variety of outdoor activities, among other attractions. We are excited to work with Bullfrog + Baum to introduce Kyushu as the next must-visit destination within Japan, and as an island of experiences to help ‘relax and rejoice.’”

“We are honored to have the opportunity to represent Kyushu,” said Jennifer Baum, President and Founder of Bullfrog + Baum. “Japan continues to be a top destination among Americans, and many travelers are also looking to explore the country beyond the well-known cities once borders reopen. With the Tokyo Olympic Games next summer, we look forward to spotlighting all that Kyushu has to offer. By introducing U.S. travelers to the wonders of this area, they can explore distinctly different, culturally rich regions of Japan that they may not have experienced before.”

The southernmost and third largest island of Japan, Kyushu is a land full of energy, from its vibrant people to its famous volcanoes. Comprised of seven prefectures – Fukuoka, Nagasaki, Kumamoto, Oita, Saga, Kagoshima, and Miyazaki – it is close to the rest of Asia as well as easily accessible from Tokyo. Its active, majestic volcanoes have contributed to some of the best hot springs in Japan (including Beppu and Kurokawa Onsen), and is also home to natural wonders like Takachiho Gorge and the mystical island of Yakushima, a UNESCO World Heritage site. Thanks to its warm climate, bountiful seas and volcanic soil, Kyushu is also highly regarded as an island of abundance and famous as a gourmet destination, renowned for its citrus fruits, fresh seafood, and for being the birthplace of rich, pork-based ramen, known as tonkotsu ramen. In particular, the region has also welcomed new ideas and cultures for over a thousand years, evident even today through its regional cuisines, diverse traditions, and more, which reflect European and Asian influences. More than anything, Kyushu is best characterized by its friendly people, and their warmth and hospitality, given its long history of making connections with other cultures and welcoming people.

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