Lambert, Edwards & Associates, Michigan’s largest public relations and investor relations firm and a top-20 food & beverage PR firm nationally, announced the promotion of consumer practice lead Matt Jackson to partner and managing director. Jackson will continue to lead Lambert’s Consumer/CPG Practice while expanding his role as a member of the agency’s leadership team.
Jackson is in his 14th year at Lambert and brings more than 20 years of integrated marketing and public relations experience to the firm’s diverse consumer clients spanning food and beverage, furniture, apparel, retail and health and beauty sectors. Most recently, he served as senior director for the firm’s consumer group practice. Prior to that, he served as marketing director for a regional healthcare system and in account management at a regional advertising agency.
“Our business is built on smart and creative people, and Matt is perhaps our best example of the power of investing in our team,” said Jeff Lambert, CEO and Managing Partner of Lambert. “He came to us with a marketing background that 15 years ago represented a bit of a stretch from our public relations and investor relations core. We took a flier on this ad guy at the time, but thanks to Matt’s growth and leadership, Lambert has evolved to become an integrated marketing agency. Matt’s emersion in every aspect of the marcom field during the past decade and a half and his ability to attract and grow national brand clients makes him the ideal candidate to lead our integrated work and he is well deserving of partnership.”
Jackson has led national and regional award-winning work during his time at Lambert, including top national recognitions for best new product launch, best integration of IR/PR, best digital cause marketing program and multiple regional honors for integrated social and earned media programs on behalf of the firm’s consumer clients.