Hill+Knowlton Strategies (H+K) has appointed Laura Morgan as Managing Director of the Consumer practice. Morgan will be responsible for leading H+K’s US relationship with P&G as well as oversight for other industry sectors including Consumer Packaged Goods (CPG), Food + Drink (F+D) and Retail.
“Having led global client relationships in my last role, I’m excited to take on H+K’s consumer practice and work with the CPG, F+D and Retail teams,” said Morgan. “Creativity is critical to standing out against other brands, and if there’s a way to make something happen, we will find it.”
Morgan joins from DeVries Global, where she was most recently Global EVP, Strategic Alliances. At DeVries she led global client relationships and developed effective integrated communications strategies that built company reputations, brands, and positively impacted business performance. Morgan is adept at working with complex, cross-functional client teams, and having lived and worked in the UK, US and Singapore, is passionate about global-to-local brand building, and designing meaningful campaigns rooted in culture.
Richard Millar, H+K Global President, said, “Laura is widely recognized for her strategic capabilities. She embodies the key traits that define our success. She is client-focused, holds personal accountability, has a growth mindset, and is passionate about innovation and entrepreneurism. She is an excellent addition to H+K’s US senior leadership team.”
Morgan has received industry recognition for her work, including a listing in PR Week’s 40 Under 40 in 2016.
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.