Leading SMART Cosmetic Clinic Appoints The PHA Group’s Northern Division as its PR Agency

by | Jun 23, 2022

Leading independent PR agency PHA Group has been appointed as the PR agency for The Clinic Room – Birmingham’s leading SMART Cosmetic Clinic, specialising in restoration and maintenance of the face, body and skin for ultimate physical and mental wellbeing.

With 43% of UK adults increasingly considering non-surgical cosmetic procedures as part of their beauty or grooming routine, the aesthetics market continues to grow significantly. A tech–first clinic, The Clinic Room uses state of the art machines and unrivalled treatment protocols to provide bespoke procedures and a unique experience not seen or found anywhere else. The PR agency’s Northern division will lead the delivery, alongside it’s Consumer & Lifestyle team, working with the Midland’s based business to build its profile as one of the UK’s best non-surgical clinics.

The Clinic Room’s three clinics across Birmingham, Leicester and Peterborough all provide effective non-surgical treatment results, using a skilled mix of medical know-how, strategic planning and clear aesthetic judgement. All working towards the same goal – to empower patients with realistic goals and provide high-quality results.

PHA North’s remit will deliver PR activity to increase the clinic’s brand awareness and spread the knowledge and specialist expertise within the business. The integrated strategy will incorporate press office activity, alongside seasonal campaigns and industry profiling. The agency was appointed due to its strong track record in profiling, activating strategic healthcare campaigns and its regional and industry expertise.

Mohammed Ibrahim, Co-Founder and CEO at The Clinic Room, is delighted to be working with PHA Group, saying: “We started The Clinic Room just over a year ago and couldn’t be happier with the journey we’d had since. Becoming Britain’s fastest growing non-surgical clinic leading the way in innovative treatment protocols and natural enhancements, we knew that now was the right time to activate PR. Following a competitive process, the proposal from PHA North team far outshone any other and we are very excited to watch them work their magic and help build awareness for us across the industry, and beyond.”

Hannah Craig, Head of PHA North, commented on the partnership: “We’re elated to announce our partnership with The Clinic Room. From the moment we met Ibrahim it was clear he was at the helm of something special and we’re honoured to be appointed to help tell The Clinic Room’s story. The clinic’s revolutionary approach to tech-led treatments is changing the way the face of the industry and there are many more exciting developments in the pipeline that we can’t wait to share with UK media and consumers across the next six months.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


Brand reputation management strategy: A complete guide with examples

Brand reputation management strategy: A complete guide with examples

Ninety five percent of customers trust well-regarded companies, showing how powerful a brand reputation management strategy is.  In this article, we will teach you a tested way to create a strategy to mold a positive brand image. We will also share effective tactics...