Lime offers dockless, electric-assist bikes and scooters, boosting riders up to 14.8 mph to help get them up hills and through city streets without breaking a sweat.
Building on the success of the Lime brand across the world, The PHA Group has been tasked with increasing the share of voice and brand awareness among UK consumers following their recent launch. They are also tasked with positioning Lime as leaders in the e-bike and urban mobility sectors, with their innovative service that responds to urban consumers’ travel issues.
The PHA Group was appointed following the submission of an integrated corporate and consumer proposal. The proposal highlighted their previous experience and success in launching both products and services to the UK market. The proposal also highlighted the team’s expertise in Consumer PR, creative potential and reputation management.
Jaanaki Momaya, UK General Manager, at Lime, commented: “We’re thrilled to be working with The PHA Group. We are impressed with their previous work and feel they are a great fit for what we are looking for now and moving forward. We have built our success on offering a great service that will change consumers’ daily lives, and we’re excited for The PHA Group to share this message and news with the UK media.”
Nick Braund, Head of Technology, at The PHA Group, said: “Lime is an exciting company and we are thrilled to be working with them. A hugely successful international company, we are looking forward to raising brand awareness here in the UK and encouraging Brits to travel around safely, easily and environmentally friendly, getting people active.”