Liminal, the specialist financial services PR and communications agency, has been appointed by Carne Group, Europe’s largest third-party management company (ManCo), to support its strategic communications activity in the UK and Europe.
The appointment follows a competitive pitch process and will see Liminal provide strategic counsel, media engagement and thought leadership support to raise Carne’s profile with asset managers, institutional investors and the wider financial services community. Carne provides fund regulation and governance solutions for the asset management industry supporting them to set up and run investment funds efficiently across multiple jurisdictions. The business oversees more than US$1 trillion in assets under management and has offices across eight locations globally
Julian Rea, Managing Director of Liminal, said:
“Asset management is undergoing huge structural change, driven by regulation and geopolitics, as well as technology and emerging asset classes. Carne plays a vital role in helping firms successfully navigate that complexity, and our job is to ensure that role is understood in the right way. We’ll bring the external perspective that helps Carne participate in key industry conversations with clarity and confidence.”
Noreen Biddle Shah, Chief Marketing and Communications Officer of Carne Group, said:
“We selected Liminal for their deep financial services expertise and their ability to challenge and shape messaging so it lands effectively with the audiences that matter most to us. Their thinking and approach aligns closely with our wider business goals, and we’re delighted to be working with them to further strengthen Carne’s presence and influence across the market.”
Liminal works with clients across financial services, including asset management, insurance and fintech.