Former CitySavvy Managing Director Julian Rea has launched Liminal, a new communications consultancy based in London, working with financial services sector firms across Europe. The announcement comes after completing the acquisition of CitySavvy’s UK business, where he has worked for more than a decade.

Liminal is focused on providing strategic communications support to the full spectrum of financial services brands, from global asset managers to emerging disruptors, and everything in between. Its international team works across traditional media and digital communications channels, as well as delivering training and content creation services for clients.

Its ambition is simple, but not straightforward: to help financial services companies communicate successfully, in the press, online and in person.

“At a time of significant change and uncertainty across the sector, the ability of financial services brands to communicate effectively via multiple channels has never been more important, and there is strong demand for those firms able to offer the best advice and support,” notes Julian.

“We’re not looking to reinvent the wheel, but we do want to really double down on the things we know are important to clients and contribute most to their success: quality of strategic thought, deep sector knowledge, proactive execution and a commitment to building long-term, trusted partnerships.”

The full roster of clients represented by CitySavvy in the UK has transitioned to Liminal, along with the London team, reflecting the group’s ability to develop lasting client relationships, and a strong track record of consistently and reliably delivering results over the long term.

During a 12-year career in corporate communications, Julian has worked across a range of sectors, advising some of the world’s leading companies. His primary focus has however been on financial services, including asset management, banking, private equity, real estate, indexing, commodities and hedge funds. In 2015, he was named in PR Week’s prestigious “30 Under 30” list of the profession’s rising stars.

Get Your Daily PR Updates

Subscribe to get daily PR News updates from Bulldog Reporter

Bulldog Reporter

Bulldog Reporter

Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


Getting to the peak of trust with a thought leadership program

Whether you’re a growing brand or one that’s established and at the forefront—brand trust will always be top of mind. Sixty-two percent of communicators state their top goal for thought leadership is establishing trust, followed by becoming an influencer (22 percent),...

5 guidelines marketers need to explore in 2019

It can get increasingly difficult for marketers to find new ways to help their business overcome obstacles and reach or remain at the top of the game. Different rules apply for different industries, as well as diverse types and sizes of businesses. While the best...