Former CitySavvy Managing Director Julian Rea has launched Liminal, a new communications consultancy based in London, working with financial services sector firms across Europe. The announcement comes after completing the acquisition of CitySavvy’s UK business, where he has worked for more than a decade.

Liminal is focused on providing strategic communications support to the full spectrum of financial services brands, from global asset managers to emerging disruptors, and everything in between. Its international team works across traditional media and digital communications channels, as well as delivering training and content creation services for clients.

Its ambition is simple, but not straightforward: to help financial services companies communicate successfully, in the press, online and in person.

“At a time of significant change and uncertainty across the sector, the ability of financial services brands to communicate effectively via multiple channels has never been more important, and there is strong demand for those firms able to offer the best advice and support,” notes Julian.

“We’re not looking to reinvent the wheel, but we do want to really double down on the things we know are important to clients and contribute most to their success: quality of strategic thought, deep sector knowledge, proactive execution and a commitment to building long-term, trusted partnerships.”

The full roster of clients represented by CitySavvy in the UK has transitioned to Liminal, along with the London team, reflecting the group’s ability to develop lasting client relationships, and a strong track record of consistently and reliably delivering results over the long term.

During a 12-year career in corporate communications, Julian has worked across a range of sectors, advising some of the world’s leading companies. His primary focus has however been on financial services, including asset management, banking, private equity, real estate, indexing, commodities and hedge funds. In 2015, he was named in PR Week’s prestigious “30 Under 30” list of the profession’s rising stars.

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