linknexus, the cross-channel intelligence and marketing platform that gives marketers full transparency and control, announced the appointment of Lindsay O’Neill as Senior Vice President of Business Development.
Reporting directly to linknexus founder and CEO, John Lim, O’Neill will be responsible for linknexus’ client success as well as the company’s sales and growth strategy. O’Neill’s short-term goal is to help provide transparency and the power of reactability to marketers through their use of the linknexus platform.
The linknexus beta program is proving significant benefits and ROI for CPG, retail, automotive and millennial brands, as they report increases from 10 to 85 percent. Results are based on the lift participants generated from using linknexus to react to its customers in real time versus using other marketing platforms to drive the same consumer engagement goals.
O’Neill previously held key leadership roles at Rocketfuel, PulsePoint, Digital Media Review, Futures Media and Inuvo. She is a frequent speaker and contributor to marketing publications and events, in addition to a highly revered brand ambassador and influencer through her companies Mama O’Neill, LJ Stories and GrillVIP.
According to Lim, “Lindsay’s appointment adds tremendous fuel to our mission. We are giving power back to brands and marketers, so they can look beyond data to truly understand the individual customer, their journey and establish a stronger connection and deeper engagement with him or her.”
“I joined linknexus because I recognized a great vision, a dedicated leader and strong momentum with brands that believe in empowered post-click engagement,” said O’Neill. “Activating the power of a reactable internet is allowing marketers to achieve goals they’ve been inhibited from realizing until now.”