Lippe Taylor, the public relations and digital marketing agency that Earns It, has been selected as U.S. consumer agency of record for Godiva, the premiere luxury chocolate company based in Belgium. The assignment includes building Godiva as a multichannel consumer brand across Café, retail and e-Commerce.
The addition of Godiva is part of a 12-month winning streak that saw Lippe Taylor’s Consumer Practice grow 48% versus the prior year. This record growth was fueled by a combination of organic growth from existing clients and the addition of new clients to the roster. In the past twelve months, Lippe Taylor proudly welcomed clients across consumer tech, retail, consumer health, beauty, food and beverage, home goods and financial services. In addition to Godiva, some of these new brands include J&J’s Neostrata and Exuviance, Coty’s philosophy, Reckitt Benkiser’s Enfagrow, Nestle Skin Health’s Proactiv, Edgewell Personal Care’s Bulldog, KEEL Vodka, RealSelf, and Lifetime Brand’s BUILT and Chicago Metallic.
For Godiva, Lippe Taylor will be responsible for integrated communications including Social Media strategy and creative content, Influencer Marketing and Earned Media. The agency’s integrated approach, based on a foundation of insight-driven analytics, is helping to differentiate Lippe Taylor in the PR landscape.
“We are excited about our new strategic partnership with Lippe Taylor. Our focus remains building immersive experiences for our consumers as we evolve into a lifestyle brand leveraging our culinary expertise to expand beyond chocolates. We are thrilled to have such a strong partner to help move our business forward as we look to achieve our bold 5X plan,” said Caki Halprin, Head of North America Marketing and Innovation.
Some of the innovations that Godiva will be leveraging to achieve its 5X plan include Lippe Taylor’s StarlingAI®, which uses machine learning and artificial intelligence to more effectively identify, segment, measure and optimize influencers and their networks, as well as the award-winning Hypatia Gravity Score®, a system to better measure earned media impact.
“We are so proud to be representing an iconic brand like Godiva,” said CEO, Maureen Lippe. “I believe brands like Godiva are choosing Lippe Taylor because we provide a balance of proven tactics and continuous innovation, which helps them deliver results while remaining on the cutting edge.”