Loadsmart Hits the Road with Havas Formula

by | Aug 30, 2019

Following an extensive agency search, including upwards of 10 firms, Loadsmart has retained Havas Formula as its agency of record.

Located in New York and Chicago, Loadsmart is a digital freight broker specializing in full truckload shipping. The technology company leverages data and machine learning to build artificial intelligence processes that are advancing the digital transformation in freight. It was named 2018 Company of the Year for Automated, On-demand Freight Brokerages by Frost & Sullivan.

Havas Formula’s deep experience working with clients in commercial transportation technology, coupled with its track record of success in securing national business and mainstream tech media coverage, were key factors in Loadsmart’s selection.

Havas Formula’s High Tech team in San Diego is managing the national program, which is aimed at boosting awareness of Loadsmart via media relations, thought leadership and brand amplification. In addition to increasing visibility in national business, tech, and transportation and logistics trade media, the agency is tasked with establishing thought leadership credentials for company executives and subject-matter experts, and differentiating the brand from competitors in the connected transportation ecosystem.

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