Strategic partnership brings together the uncomfortably ambitious and the relentless truth seekers, enabling a truer understanding of consumers and culture
CHARLOTTE, North Carolina, Aug. 2, 2023 – Luquire, a leading independent integrated communications agency built to serve clients with uncomfortably ambitious goals, today announced a strategic partnership with qual guru Sympler to provide breakthrough consumer insights for the agency’s clients.
As Luquire’s selected Insight Solutions partner, Sympler will arm the Charlotte-based firm with an arsenal of powerful and revealing insights, enabling unexpected ideas and bigger-than-expected wins for its growing roster of blue-chip clients that include Bojangles, First Citizens Bank, RSM, and Visit North Carolina.
“This partnership was a no-brainer,” said Luquire President Stephanie Spicer. “Sympler’s methodology pushes beyond the comfortable and predictable, and provides our clients with rich, unexpected insights in record time.”
Sympler employs conversational technology in the chat environments of Snapchat, Instagram, and Facebook Messenger to reveal rich, candid truths about people with the scale and speed of quantitative research and the intimacy of ethnography. Participants offer more candid insights than traditional methods because of their comfort with these online environments, and Sympler helps clients use intuition and empathy to uncover a deeper understanding of their audiences.
Alexander Kane, co-founder of Sympler, said, “The dry, linear approach to research yields the same old answers. When we shake things up, new dimensions of humans show up. Luquire’s attitude and creativity align perfectly with our mission to go beyond surface-level answers, revealing a truer understanding of consumers’ beliefs and motivations.”
Luquire’s partnership with Sympler is particularly timely as the 39-year-old agency is in the midst of a total transformation with new leadership, a new vision, and significantly enhanced talent and capabilities. The firm had one of its best years ever in 2022 and is on pace to surpass that performance this year having onboarded several new clients, all of which can benefit from the deeply meaningful insights the Sympler platform can offer.
“We help clients win by pushing them out of their comfort zones to unexpected approaches for achieving their most ambitious goals,” added Spicer. “Sympler will equip us with the intelligence to uncover hidden truths and fuel outside-the-box solutions that are designed to exceed our clients’ loftiest expectations.”
Luquire is the agency for those with uncomfortably ambitious goals – clients who are not afraid to think and act bigger, and communications professionals who are not comfortable playing it safe. With world-class talent located across the U.S., we compete on a national stage providing clients with a robust combination of breakthrough creativity, advanced analytical and strategic skills, flawless execution and Kindor® – our proprietary mix of kindness and candor that provides constructive insights while enriching relationships. Founded in 1984 and based in Charlotte, North Carolina, Luquire is an independent, award-winning, full-service marketing agency serving clients like Harris Teeter, Nucor, Bojangles, Colonial Life, Experience Columbus, First Citizens Bank, OrthoCarolina, National Gypsum Co., RSM, Simon Property Group, Elon University, Unum and Visit North Carolina. To learn more, visit www.luquire.com.
Sympler puts powerful human understanding back within reach of brand and marketing professionals. We enable strategists, brand managers and insights teams to excavate unlikely emotional truths without the high costs and timelines of traditional qual. Unlike other methods that flatten emotion, Sympler’s conversational system cajoles the many-sided human to show up, tapping their subconscious fears & desires with play, projection and reflection. We can do this because we chat in the private, intimate spaces of chat messaging. Clients benefit from smart ethnographic understanding (carried out by trained strategists) without all the mess and slow timelines.