Luth Research announced the launch of SavvyShares, the first member-owned consumer panel, introducing an industry-changing model for capturing critical consumer opinion and data from a highly engaged survey panel.
“As privacy concerns further restrict data collectors, SavvyShares ensures power and control is in the hands of consumers, giving them a stake in the success of the company as the ultimate reward for their opinions,” said SavvyShares Founder, Roseanne Luth.
This approach gives members control over the data they make available through SavvyShares, granting them the opportunity to share their opinions and data when they choose to. Shares may receive dividends as long as the consumer is a member. The SavvyShares structure is so unique, it is registered with the U.S. SEC and one of only a few with SEC approval to value data as a form of currency.
“We are leveraging the 40 years of experience, expertise and relationships of Luth Research to launch this innovative model,” adds Luth. “As consumers are becoming more leery of data harvesting that is currently occurring through social media and other platforms, SavvyShares offers the control, compensation and privacy they deserve.”
Members receive shares in the company based on the length and complexity of the surveys, and additional shares for allowing digital data tracking. Dividends may then be paid to member shareholders annually, based on their number of shares and SavvyShares’ profitability. Paying dividends based on the success of the company means members have a stake in the business.
“As data privacy policies further restrict large data collectors, we’ll continue to provide market intelligence through our panels of survey participants who are truly invested in the success of the company. Businesses need consumer data and without the continuous flow of opinions and digital data, innovation will come to a standstill,” said Luth.
