fbpx

Luth Research launches SavvyShares, an innovative panel structure that changes the face of consumer data collection

by | Jan 15, 2021

Luth Research announced the launch of SavvyShares, the first member-owned consumer panel, introducing an industry-changing model for capturing critical consumer opinion and data from a highly engaged survey panel.

“As privacy concerns further restrict data collectors, SavvyShares ensures power and control is in the hands of consumers, giving them a stake in the success of the company as the ultimate reward for their opinions,” said SavvyShares Founder, Roseanne Luth.

This approach gives members control over the data they make available through SavvyShares, granting them the opportunity to share their opinions and data when they choose to. Shares may receive dividends as long as the consumer is a member. The SavvyShares structure is so unique, it is registered with the U.S. SEC and one of only a few with SEC approval to value data as a form of currency.

“We are leveraging the 40 years of experience, expertise and relationships of Luth Research to launch this innovative model,” adds Luth. “As consumers are becoming more leery of data harvesting that is currently occurring through social media and other platforms, SavvyShares offers the control, compensation and privacy they deserve.”

Members receive shares in the company based on the length and complexity of the surveys, and additional shares for allowing digital data tracking. Dividends may then be paid to member shareholders annually, based on their number of shares and SavvyShares’ profitability. Paying dividends based on the success of the company means members have a stake in the business.

“As data privacy policies further restrict large data collectors, we’ll continue to provide market intelligence through our panels of survey participants who are truly invested in the success of the company. Businesses need consumer data and without the continuous flow of opinions and digital data, innovation will come to a standstill,” said Luth.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

5 steps for creating a successful stakeholder engagement plan

5 steps for creating a successful stakeholder engagement plan

If you operate in the PR industry, one thing is for sure: your stakeholders are a vital part of your company. They are a diverse group of people who can significantly influence the way a project is carried out and, ultimately, its success. For this reason, making sure...