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Luxury Leather & Travel Goods Company Carl Friedrik Taps Issa PR as Their North American AOR

by | May 18, 2022

Carl Friedrik, a luxury leather and travel goods company known for their intelligent, sophisticated and sleek design, and long-lasting quality has selected Issa PR, a luxury global strategy and public relations agency, as their US-based Agency of Record. The Scandinavian company is expanding its reach and launching in the United States this month. Centered on modernity and minimalism, Carl Friedrik offers a wide variety of stylish, durable and timeless goods – from refined leather accessories to hardwearing, elegant luggage pieces. Issa PR will handle all media relations and PR strategy in North America.

Carl Friedrik combines traditional materials with a modern aesthetic to create functional, reliable accessories to empower modern professionals daily. Whether it is the daily commute, business trip or a vacation, the innovative company addresses the needs of their clients thoughtfully. At the core of Carl Friedrik’s ethos is confidence. The company embraces a new era of reimagined, transparent luxury and intelligent, sustainable design. In unison with all of the company’s previous work in the leather goods category, their collection is made working with the finest materials and craftsmanship. Focused on exceptional quality, the brand offers both a 100-day trial and lifetime guarantee.

Crafting high-quality stylish, sustainable products, the company delivers a cadre of premium leather and travel goods to keep modern professionals performing their best. From The Palissy briefcase bag, double and weekender to suitcases and travel accessories, including passport holders, watch straps, watch cases, laptop cases and charging trays, each product demonstrates that form and function go hand in hand. Carl Friedrik is also committed to using sustainable materials in their production process, such as vegetable-tanned leathers and recycled fabrics, as well as providing supply chain transparency. The use of fine and durable materials like Italian Vachetta leather, symmetrical metal zippers and heavy canvas fabrics underlines Carl Friedrik as an exciting, new industry player.

“We were impressed by Issa’s creativity and the PR strategy the agency suggested for Carl Friedrik in North America. Issa pride themselves on being master storytellers, so we look forward to seeing how they communicate our brand and values” said Niklas, co-founder of the company. “Issa’s familiarity with the luxury market and track record of success is what convinced me of their suitability,” said Mattis, co-founder of Carl Friedrik.

“We are honored to represent Carl Friedrik, a refined brand that represents the intersection of luxury and sustainability, and underlines the importance of craftsmanship and intelligent design. We are thrilled to elevate their already growing presence in the global market through a multi-faceted PR strategy, media relations and experiential for their US launch,” said Viet N’Guyen, CEO and Founder of Issa PR.

To learn more about Carl Friedrik, please visit: https://www.carlfriedrik.com


About Carl Friedrik

Carl Friedrik is a luxury leather & travel goods company founded in 2012 by two Swedish brothers. The brand is renowned for intelligent designs, fine craftsmanship and long-lasting quality. Confidence is at the core of Carl Friedik’s ethos. Their collection of accessories are made to empower customers in day-to-day life — and keep them performing at their best. For further information, including online shopping, please visit: https://www.carlfriedrik.com.

About Issa PR

Luxury and philanthropy brand strategy and PR agency Issa PR is co-headquartered in London and New York with team members across the US and Europe. Creating captivating campaigns and thoughtful dialogue, Issa PR represents luxury fashion, art, entertainment, philanthropy and social good clients. With over 15 years’ experience traversing the luxury, lifestyle and philanthropy industry, the dynamic team comprises a global network of experts, influencers and leading-edge creatives. Clients have included: Absolut Elyx and Absolut Masterbrand, Vogue Italia, Def Jam Records, Warner Records, Davidoff Cool Water, and The United Nations. For more information, visit www.issa-pr.com or follow Issa at @IssaPRofficial on Facebook, Instagram and Twitter.

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