Brandon’s expertise in the lifestyle apparel category a key factor in winning the account.
CHARLESTON, S.C., October 18, 2023 – Madison Creek Outfitters, a family-owned American outdoor apparel brand, has selected Brandon as its agency of record. Brandon, a data-driven, award-winning integrated marketing agency, will provide strategic marketing and creative services for the outfitter.
Beginning as a private-label company in the 1990s, Madison Creek Outfitters designs and markets men’s and women’s premium lifestyle apparel that captures the spirit of the great outdoors. Today, its products are sold in over 175 retail stores across the country and direct-to-consumer at its website.
“We have a great track record in helping apparel brands stand out and grow in a crowded and competitive industry,” said Scott Brandon, chief executive officer at Brandon. “We have already hit the ground running and developed a very compelling brand strategy for Madison Creek Outfitters that we believe will catapult their growth.”
As Madison Creek Outfitters’ agency of record, Brandon will be responsible for overseeing all integrated marketing efforts including developing the overall brand strategy, creative concepts, social media, public relations, content, research, analytics, paid media, search marketing and ecommerce optimization.
“Having worked with Brandon on a variety of projects over the past 15 years, we knew that Brandon would be a perfect partner. Their talented team, along with Scott’s passion for the outdoors, provides incredible synergy. We can already see the impact,” said Jim Twining, CEO of Madison Creek.
To learn more about Madison Creek Outfitters, visit madisoncreekoutfitters.com.
Brandon is a data-driven, digitally centric, integrated marketing agency. By turning data into weapons, the agency delivers on its mission to connect data-driven insights with creative ideas that help companies grow. As one of only 24 certified and accredited brand strategy agencies in the United States, Brandon is composed of smart, business-minded, results-obsessed experts. The agency has powered successful programs and campaigns for hundreds of national brands. It has done that in various industries, offering deep expertise in the B2B, healthcare, financial services, telecom, outdoor lifestyle, lifestyle apparel, travel & tourism, consumer packaged goods, real estate, utilities and health & fitness categories. Consistently recognized as one of the Best Places to Work, the agency operates virtually and via home offices in Charleston, S.C.; Charlotte, N.C.; Myrtle Beach, S.C.; Orlando, Fla.; and Sofia, Bulgaria. Learn more at thebrandonagency.com.
About Madison Creek Outfitters
For more than 25 years, Madison Creek Outfitters has designed traditional American sportswear, known for its craftsmanship and intricate attention to detail. Drawing inspiration from trips and countless adventures across the United States, what began as a private label company in the 1990s has evolved into Madison Creek Outfitters. Today, the brand creates products for men and women that capture the spirit of the outdoors in its line of sportswear, outerwear, leather and gear.