- The Mayor of the capital, José Luis Martínez-Almeida, will attend CaixaForum, the event venue, to officially inaugurate the gathering
- This edition, arriving at a challenging time for the world, is themed “Reimagining Organizational Communication: relevance and listening in times of uncertainty.”
ATREVIA. September 16, 2025 – The Mayor of Madrid, José Luis Martínez-Almeida, will inaugurate the 5th Ibero-American Congress on Trends in Marketing, Communication, and Public Affairs, organized by ATREVIA, the strategic consulting firm specializing in attraction, influence, transformation, and foresight. The firm operates in 15 countries – Spain, Portugal, Brussels, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru, the Dominican Republic, and Uruguay – and has a multidisciplinary team of 640 professionals.
The event will take place in Madrid, where over 70 experts from both sides of the Atlantic will gather on Monday, September 29, at CaixaForum Madrid, thanks to the collaboration of Fundación “la Caixa”. The edition is titled: “Reimagining Organizational Communication: Relevance and Listening in Times of Uncertainty.”
In today’s fast-changing and complex world, marked by uncertainty, constant disruption, and information saturation, companies, brands, and organizations are forced to rethink their strategies and their approaches to the environments in which they operate. The public is more demanding than ever, and new challenges arise from evolving technological, social, and geopolitical landscapes.
The ATREVIA Ibero-American Congress is one of the most anticipated and significant events of the year. This edition aims to offer effective insights to the more than 700 expected attendees, who will follow roundtables, interviews, and panels both in person and via streaming. CEOs, general managers, communications directors, HR and public affairs leaders from major companies and institutions, political authorities from different parties, and media professionals will take the stage to share their visions, experiences, and tools to tackle today’s complex paradigm.
Madrid Once Again at the Heart of a Major Ibero-American Event
Núria Vilanova, president and founder of ATREVIA, highlighted Madrid’s key role:
“Madrid is the perfect setting for our most important event for and with the sector. We are grateful and proud to have the support and participation of Mayor José Luis Martínez-Almeida, which is clear proof of our institutions’ commitment to innovation, progress, and development. These values are promoted through events like this, which are increasingly essential and rooted in public-private collaboration.”
Madrid also hosted the previous edition of the congress in 2023, which focused on building trust in the age of AI. That edition featured an ambitious program with more than 70 speakers and drew over 1,000 professionals.
Some Confirmed Speakers
Numerous prominent speakers are already confirmed. The full list is available at the official landing page:
🔗 https://landing.atrevia.com/vcongresoiberoamericano
Workshops and Co-Creation on the Second Day
The Congress offers a second day of learning and interaction on Tuesday, September 30, at ATREVIA Madrid. Several workshops will be held by ATREVIA specialists on key topics such as AI, geopolitics, and the challenges of digital transformation in internal communication. These sessions will be hands-on and designed to deliver immediately applicable insights for participants.
About ATREVIA
ATREVIA is a global communications and corporate affairs company, present in 15 territories (Spain, Portugal, Brussels, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru, the Dominican Republic, and Uruguay), with partner firms in 30 more countries. We are a team of 640 professionals, representing 30 nationalities and diverse backgrounds.
We’ve developed a methodology to help companies solve complex problems involving multiple stakeholders through listening, strategy, creativity, and a combination of agency and consultancy practices.
We believe in commitment—in using our work and how we do it to be activists for change, promoting a sustainable future. We know there is a way to communicate, build sustainability plans, define purpose and corporate culture, and engage with shareholders and stakeholders that makes a difference.
The future is in the hands of companies, and we are here to help integrate change into every decision—building movements, dialogue networks, studies, and providing day-to-day advisory with a people-centric focus.
ATREVIA: Because today’s communication faces new challenges.