Magnolia Marketing Communications, a full-service B2B marketing boutique agency, announced it has been recognized as the bronze winner in the 2018 Bulldog PR Awards for Best Financial Services Campaign with BlueShore Financial. Magnolia is the only Canadian marketing agency this year to earn industry recognition from Bulldog PR Awards.
Bulldog PR Awards celebrate the best and brightest in corporate communications and public relations. Bulldog is the only PR awards program judged exclusively by journalists.
By strategically implementing an integrated earned media relations program, Magnolia worked with BlueShore Financial to contribute to increasing brand awareness and client engagement. BlueShore Financial is the fourth largest credit union in British Columbia offering a full range of banking, wealth management and insurance solutions. BlueShore Financial manages over $5.2 billion in assets under administration.
“We were thrilled to hear about the win and so pleased to win this award with Blueshore Financial, a true partner in our PR collaboration,” commented Phoebe Yong, Principal and Founder at Magnolia. “We were creative in every step in our process through our no-stones-left-unturned approach, and we consistently worked with BlueShore to deliver quality and earned stories in traditional and online media. Our collaborative team spirit and strong sense of storytelling has led us to successfully carve our niche in the finance sector.”
Armita Seyedalikhani, Director, Communications and Corporate Affairs at BlueShore Financial stated, “We have a very focused PR strategy with the goal to increase brand awareness by highlighting BlueShore’s depth of financial expertise, excellent client experience and unique business strategy. We’ve achieved great success in sharing the BlueShore story in national business and finance media and are delighted that our program has been recognized with this award. We highly value our partnership with Magnolia – an effective, collaborative, professional team, who delivers.”
Year-over-year analysis from October 2017 to October 2018 revealed the team’s comprehensive scope of earned media across channels from print, online and broadcast. Working as a seamless extension of BlueShore’s Communications and Corporate Affairs team, Magnolia contributed to expanding awareness of BlueShore as a leading financial services provider.
For a full list of 2018 Bulldog Award winners, click here.