fbpx

Magrino Adds Carlos Ledesma as New Senior Creative Strategist

by | Oct 15, 2018

Magrino announced the addition of Carlos Ledesma as its new Senior Creative Strategist, allowing the agency to now offer a full suite of photography, videography, editing, original music scores, and stop motion productions along with their traditional PR and digital media services.

The addition of this newly-created role and these services for its clients is just the latest in Magrino’s push to expand their ever-growing digital media department. Services already include social media strategy and planning, execution and management; influencer events and campaigns; digital strategy audits of existing platforms; full content creation via their in-house studio; digital advertising; SEO & SEM; and live event coverage, among others.

With the newest creative service offerings, clients will now have a one-stop-shop for traditional, digital and creative media, all under the Magrino umbrella. In addition, Kortney Kavanagh has just joined Magrino as a Senior Digital Account Manager. She comes to Magrino from Brown Harris Stevens where she was a Social Media Strategist and brings a wealth of digital media knowledge in the real estate sector—a growing area of practice for Magrino.

A filmmaker and music composer, Carlos joins Magrino’s expanding digital team with more than a decade of experience creating content: writing, directing and editing short films, music videos, web series and social media content. After five years at abc carpet & home as PR and Content Creator & Coordinator, where he developed the concept for video series and composed original music for their TV commercials, Carlos now brings his expertise in production and execution of online video content to Magrino.  From an idea on a piece of paper all the way to the (small) screen.

In addition to directing TV segments for National Geographic Latin America, award-winning short films that were official selections in many international film festivals, and having directed music videos featured on major music networks (MTV, MuchMusic), Carlos also creates, produces and directs web series.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

How HR employee management software can improve your PR results

How HR employee management software can improve your PR results

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...

5 tips for PR to better incorporate technology

5 tips for PR to better incorporate technology

Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists...