NYC Agency to Lead Global Comms and Creative for Limited-Edition Launches
New York, NY (April 28, 2023) – Magrino, a full-channel communications agency based in New York City, today announced its exciting project work with iconic British brands, Royal Salute and Fortnum & Mason, ahead of the historic Coronation of King Charles III on May 6th. As the agency behind timely product launches the likes of Martha Stewart CBD and Blake Lively’s Betty Buzz, Magrino is expert in securing maximum pick-up and thoughtful placements to ensure premium coverage from tease to launch.
Magrino could not be more proud to have been commissioned for such a momentous occasion and looks forward to future work with both brands in the coming year.
Royal Salute is an exceptional aged, blended Scotch whisky, starting where others end at 21 years old. Created in 1953 to mark the coronation of Her Majesty Queen Elizabeth II and the 21 gun salute that honored her, the brand is steeped in tradition and proud of its royal lineage while firmly engaged in the modern world. Royal Salute seamlessly blends traditionalism and modernity with new and innovative expressions that stay true to its rich heritage. As a brand, it celebrates creativity through enchanting partnerships with a diverse selection of creatives in the luxury lifestyle space from artists to fashion designers, inviting new audiences into the wondrous world of Royal Salute.
Magrino celebrated the Global unveiling of the Royal Salute Coronation of King Charles III Edition at Westminster Abbey with U.S. media and hosted an intimate tasting event for the rare and limited release at the exclusive Casa Cruz on April 25th in New York City with press. For more information, please visit www.royalsalute.com.
Fortnum & Mason is essential for anyone in search of extraordinary food, joy-giving things, unforgettable experiences, and exceptional service. First founded in London in 1707, after Queen Anne gave her footman William Fortnum permission to sell on discarded candles from St James’s Palace, Fortnum’s has forged a close relationship with the British Royal household ever since. Fortnum & Mason has held several warrants throughout its history, including one from Her late Majesty, The Queen and HM The King, when Prince of Wales
A London retail institution and pioneer in the hospitality sector, innovation has always been a central pillar at Fortnum’s. From inventing the Scotch Egg and providing supplies to the 1922 Everest expedition, to beekeeping in Piccadilly’s rooftop hives and launching the Food & Drink Awards to celebrate people and talent, Fortnum’s has been a trusted disruptor and authority in the food & drink space, at home and internationally, from the very beginning.
Every year, millions of people from around the world visit the Piccadilly flagship to enjoy Fortnum’s famous Afternoon Tea and shop its extraordinary food, gift and fragrance halls. The iconic brand is celebrated for its teas, Scotch eggs, hand-made chocolates, and wicker hampers – each of which play a large part in its centuries of history – and today remains committed to imagination and discovery.
Magrino helped build awareness surrounding Fortnum & Mason’s highly-anticipated collection to celebrate The Coronation of His Majesty King Charles III. The collection is made up of items to eat, drink and keep, and celebrates the global communities of the Commonwealth and the vibrant beauty of the Earth. Featuring intricately designed teaware, timeless memorabilia, and a host of delicious treats and tipples, the Coronation range showcases the best in British quality and craftsmanship, celebrating a variety of independent, homegrown suppliers, as well as showcasing a variety of international flavors. For more information, please visit www.fortnumandmason.com.
Magrino is an award-winning, preeminent lifestyle public relations and marketing agency which was recently named to the Observer’s Top 25 PR Firms in America 2023 for the 9th year in a row. The agency specializes in public relations, marketing, brand development, digital and social media marketing and communications for the world’s most revered luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods. The agency combines breakthrough creative ideas, unparalleled strategic insights and intelligence to achieve marketing and business goals for every client. For more information visit www.magrinopr.com.