NEW YORK (March 5, 2026) – Magrino, a multi-channel communications agency based in New York City, has been named by BSH, the home appliances arm of Germany’s Bosch Group, as its public relations Agency of Record for “Region North America.” Magrino is the leading agency voice for luxury and premium lifestyle home brands and will reinforce corporate initiatives for the company, as well as its three iconic portfolio marques offered across the continent – Bosch, Thermador and Gaggenau – with dedicated teams.
BSH Hausgeräte GmbH (BSH) is one of the world’s leading home appliance manufacturers. Headquartered in Germany, the company operates in more than 50 countries, with manufacturing facilities spanning multiple continents. Recognized for precision-engineering, design, energy efficiency and smart technology, BSH operates 10 celebrated brands globally.
As a leader in the combined premium and luxury kitchen market in North America, the organization is supported by the legacy, strength and stability of the Bosch Group – with bold plans for long-term growth in the region.
BSH also continues to expand its ongoing research, development and production operations in its New Bern, N.C. campus, where it produces a large percentage of its Thermador and Bosch products sold in North America.
Magrino executes programs built on access, connection and partnership with today’s modern endorsers – from media to tastemakers, who are influential in driving familiarity and preference for luxury brands and services.
Magrino’s coverage across BSH’s portfolio will include its wide range of product categories: Cooking & Baking (gas/induction/electric cooktops, ranges, ovens, ventilation, warming drawers, microwaves and more), Dishwashers, Built-in Coffee, Refrigeration and Wine Storage, Washers and Dryers, Small Appliances (countertop espresso, cordless stick vacuums) and more. The agency’s assignment for groups across BSH covers strategic counsel, narrative development, press outreach, news bureau, executive communications, crisis, trade show/event media relations support and executive social media visibility/strategy, combined with strategic support for influencer and content creator management.
About Magrino
Magrino is an award-winning, preeminent lifestyle public relations and marketing agency specializing in public relations, marketing, brand development, digital and social media marketing and communications for the world’s most revered luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods. The agency combines breakthrough creative ideas, unparalleled strategic insights and intelligence to achieve marketing and business goals for every client. For more information visit www.magrinopr.com.
About BSH
BSH Hausgeräte GmbH, headquartered in Munich, Germany, with a total turnover of EUR 15.3 billion and more than 57,000 employees in 2024, is a global leader in the home appliance industry. The company’s brand portfolio includes global appliance brands such as Bosch, Siemens, Gaggenau, as well as regional brands, such as Neff and Thermador. BSH produces at 39 factories and is represented in some 50 countries.
BSH Home Appliances Corporation, headquartered in Irvine, California, is recognized for its high-end kitchen and home appliances, celebrated for quality and superior design. In North America, BSH markets its products under the Bosch, Thermador and Gaggenau brands – each renowned for their rich legacy and excellence. Bosch is celebrated worldwide for its precision engineered and efficient home appliances, while Thermador has pioneered breakthroughs that have shaped the modern luxury kitchen, as well as inspired culinary enthusiasts, since 1916. With rich history dating back to 1683, Gaggenau has revolutionized the domestic kitchen with its internationally acclaimed products – reinforcing its position as an innovation leader in ultra-luxury design and technology “Made in Germany.”
BSH is a Bosch Group company.