New York, NY (March 10, 2021) – Magrino, a full-service PR & social media lifestyle agency based in New York City, today announced it is the agency of record for Banfi Wines and KYLA Hard Kombucha. The agency will work on creative programming and brand awareness development in the U.S. market through integrated public relations strategies and marketing campaigns.
Created in 1919 as a New York-based wine importer, Banfi Wines is leading Italian producer in Tuscany and Piedmont and run by third-generation family proprietor and CEO Cristina Mariani-May. Throughout its history, Banfi has been committed to innovating and growing with the aim of making fine wines available to Americans. The company accomplishes this mission today with its agricultural estate and crown jewel, Castello Banfi in Tuscany. Amongst Castello Banfi’s core competencies are the spectacular lineup of Brunellos from a constellation of single vineyards and a range of Montalcino Super Tuscans that represent the ultimate expressions of terroir. For more information, visit www.banfiwines.com or follow Banfi on Instagram, Twitter, and Facebook.
KYLA Hard Kombucha was created in 2018 as an Oregon-based brewing start-up that quickly set the standard for quality in the better-for-you alcoholic beverage space. KYLA currently crafts two ranges: the Sunbreak Series launched with Lavender Lemonade, Pineapple Ginger Colada, Coconut Crush and Sunset Trio, joining the Original lineup of Ginger Tangerine, Hibiscus Lime, Pink Grapefruit and Berry Ginger. KYLA will premiere a range of cultured cocktails with a lively twist in Spring 2021. In addition to offering beneficial, gut-friendly live cultures in a shelf-stable format, all of KYLA’s products are also low calorie, low sugar, gluten-free and vegan, with a range of sessionable ABVs.
Magrino is an award-winning, preeminent lifestyle public relations and marketing agency which was recently named to Forbes magazine’s 2021 list of “America’s Best PR Agencies”. The agency specializes in public relations, marketing, brand development, digital and social media marketing and communications for the world’s most revered luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods. The agency combines breakthrough creative ideas, unparalleled strategic insights and intelligence to achieve marketing and business goals for every client. For more information visit www.magrinopr.com.