Magrino, a full-service PR & social media lifestyle agency based in New York City, announced it is the agency of record for the premium ready-to-drink brands, Rancho La Gloria and Texas Ranch Water Blue Agave Hard Seltzer. The agency will work on creative programming and brand awareness development in the U.S. market through integrated public relations strategies and marketing campaigns.
Rancho La Gloria offers an array of canned and bottled margarita cocktails made with 100% agave wine, whereas Texas Ranch Water Hard Seltzer combines citrus flavors with 100% blue agave. Rancho La Gloria and Texas Ranch Water Blue Agave Hard Seltzer join Magrino’s roster of lifestyle brands and beverage products, which includes Glenfiddich Single Malt Scotch, Hendrick’s Gin, The Balvenie, Chandon and Moet Hennessy Estate & Wines.