Magrino, a full-service PR & digital lifestyle agency based in New York City, announced it is the agency of record for Flybird Cocktails, Mischief Farm Libations and Constellation Fine Wines. The agency will work on creative programming and brand awareness development in the U.S. market through integrated public relations strategies and marketing campaigns.
Created for the wanderlust in us all, Flybird was designed to deliver authentic, vibrant cocktails in a ready to drink (‘RTD’) format, so it’s easy to imbibe on the fly. In 2019, Founder Donny Sebastiani sought out to launch a premium margarita cocktail in a RTD format that was 100% Blue Weber Agave based, offering a genuine cocktail experience, bartender free.
Mischief Farm Libations is a spirited collaboration between husband & wife team, Jeffrey Dean Morgan & Hilarie Burton Morgan, of Mischief Farm, and The Vale Fox Distillery. The upcoming brand launch will include two new expressions: Mischief Farm Bonfire Rye Whiskey and Mischief Farm Blackberry Gin.
The Constellation Fine Wines portfolio includes Robert Mondavi Winery, Ruffino, Schrader Cellars, Double Diamond, Mt. Veeder Winery and ToKalon Wine Company. The agency will work on creative programming, digital media and brand awareness development in the U.S. market through integrated public relations strategies and social media campaigns.
Magrino is an award-winning, preeminent lifestyle public relations and marketing agency which was recently named to the Observer’s The Best 50 PR Firms in America 2022 for the 8th year in a row. The agency specializes in public relations, marketing, brand development, digital and social media marketing and communications for the world’s most revered luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods. The agency combines breakthrough creative ideas, unparalleled strategic insights and intelligence to achieve marketing and business goals for every client. For more information visit www.magrinopr.com.