New York, NY (May 8, 2024) – Magrino, a full-channel communications agency based in New York City, today announced its partnership with famed Western accessories and apparel brand, Stetson. The Magrino Agency has been enlisted to optimize the brand’s overall PR strategy and positioning, while also framing a key celebrity and influencer blueprint for impactful partnerships and viral opportunities. Adding yet another renowned brand to the firm’s command, and a fashion brand no less, only ignites further excitement across the agency for the legends yet to be told.
Some dreams start with gold, some with greatness, and others start with open skies, new frontiers, and unlimited possibility. Founded in 1865 by John B. Stetson, Stetson was born from the spirit of the West and grew to become an American icon with the birth to the world’s first cowboy hat. Ever since, Stetson has been a global leader in headwear, a trusted household name around the world, and has become standard equipment for Western aficionados everywhere. Coupled with a talent for knowing what’s true and what’s right, Stetson created the one hat that could tame the West and a legacy that endlessly persists.
Today, the Stetson spirit remains alive in those who dream of rich futures and pioneering adventures. As it did in 1865, Stetson embodies the resourceful, authentic, adaptable and diverse core of the American spirit. Stetson continues to evolve their offerings with the history of the American cowboy at heart. Current offerings include categories from men’s and women’s clothing, fragrances, boots, belts, small leather goods, and various styles of hats. John B. Stetson’s story continues today, almost 160 years later in step with the journey of America—ever evolving, yet timeless.
About Magrino
Magrino is an award-winning, preeminent lifestyle public relations and marketing agency which was recently named to the Observer’s Top 25 PR Firms in America 2024 for the 10th year in a row. The agency specializes in public relations, marketing, brand development, digital and social media marketing and communications for the world’s most revered luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods. The agency combines breakthrough creative ideas, unparalleled strategic insights and intelligence to achieve marketing and business goals for every client. For more information visit www.magrinopr.com.
