fbpx

Magrino Names Lauren Peterson as Senior Account Director, Digital, Shannon Fischer and Cassidy Havens as Account Directors, Food Wine & Spirits

by | Feb 21, 2020

Magrino announced Lauren Peterson as Senior Account Director, overseeing the digital division as well as Shannon Fischer and Cassidy Havens as Account Directors, overseeing the food, wine and spirits division.

Peterson has over 10 years of social media experience working in the genre of entertainment, hospitality, non-profit, and consumer electronics / goods. She’s had the pleasure of working alongside brands such as Carnegie Hall, Sydell Group (Freehand Hotels & The Line), Marc Fisher, SBE, Tamara Melon, Logitech, and more. Her work on Freehand Miami has won a series of awards such as Thrillist’s “Best Instagram Accounts in Miami”, Best Digital Marketing at the Indie Hospitality Awards, and Urban Daddy’s list of “Best Instagram Accounts to Follow for Art Basel.”

Fischer is a charismatic and dedicated communications professional with almost 13 years of experience in the Spirits, Food, Lifestyle and Hospitality industries, Shannon is recognized mostly for her unbridled passion and knowledge within the epicurean space and for her disruptive, brand building Public Relations tactics. Bringing extensive expertise on marketing strategy, creative planning, launches, openings, event logistics and more, Shannon has become a well-known and respected professional in this space, capturing the mind share of A-list press and industry influencers. With an innate aptitude for smart storytelling and intuitive marketing insights, Shannon has been able to achieve success for some of the most lauded brands and places on a local, national and global level and considers herself truly lucky to be able to do this as a living.  When not at Magrino, she is on the hunt for the perfect Martini and currently resides in Manhattan on the Upper West Side.

Haven’s roots can be traced back to the red clay soils of the rural Mississippi-Alabama state line, where she grew up writing stories and sharing in her family’s obsession with southern comfort food. Her passion for journalism—forged in high school at her county newspaper—led her north, where she attended the Steinhardt School for Media and Communication at New York University. A thirst for a new culture took her to Europe for a study abroad program, where it was quickly quenched by wine. After graduating with honors, she began her wine studies in earnest and achieved the WSET Level 4 Diploma in January 2017. She is continuing to satisfy her curiosity for all things vinous as a Master of Wine student.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

7 benefits of building authentic relationships with influencers

7 benefits of building authentic relationships with influencers

In today's digital landscape, influencer marketing stands as a formidable tool for brands aiming to reach target audiences and build brand awareness. However, just investing in popular influencers isn't enough. Consumers are looking for authenticity and can easily...

Maximizing the impact of influencer marketing on consumer behavior

Maximizing the impact of influencer marketing on consumer behavior

Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services. Unlike traditional celebrity endorsements,...