New York, NY (July 30, 2024) – Magrino, a full-channel communications agency based in New York City, today announced that viral prebiotic soda poppi has claimed the latest spot on the esteemed Magrino Agency client roster. As the brand’s PR agency of record, Magrino will be working with poppi to support on all things public relations. From highly-anticipated product launches to out-of-the-box events with celebrities such as Alix Earle and Kim Kardashian, and partnerships with Pop-Up Bagel and Chipotle, Team Magrino will be a driving force alongside the brand’s expanding momentum in this evolving soda market.
About poppi
poppi is a prebiotic soda brand revolutionizing soda for the next generation. Founded by husband-and-wife duo Stephen and Allison Ellsworth, Austin, TX-based poppi combines fruit juice and prebiotics to create a deliciously refreshing, mouthwatering soda with 5 grams of sugar or less and 25 calories or less. What originally started as a home-brewed concoction quickly became a farmers’ market favorite turned Shark Tank investment and is now available at major retailers nationwide. poppi’s brand-first approach, cultural cache, and rapid growth has nurtured an incredibly loyal fan base, including celeb fans like Hailey Bieber, Kylie Jenner, Billie Eilish, Alix Earle, Russell Westbrook, Jennifer Lopez, Olivia Munn, and more. poppi is available in 13 delicious flavors – Strawberry Lemon, Raspberry Rose, Orange, Ginger Lime, Watermelon, Cherry Limeade, Grape, Wild Berry, Classic Cola, Root Beer, Doc Pop, Lemon Lime and Orange Cream. For more information, visit drinkpoppi.com, or follow @drinkpoppi on Instagram and TikTok.
About Magrino
Magrino is an award-winning, preeminent lifestyle public relations and marketing agency which was recently named to the Observer’s Top 25 PR Firms in America 2024 for the 10th year in a row. The agency specializes in public relations, marketing, brand development, digital and social media marketing and communications for the world’s most revered luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods. The agency combines breakthrough creative ideas, unparalleled strategic insights and intelligence to achieve marketing and business goals for every client. For more information visit www.magrinopr.com.
