Whether you are starting a new business, looking for a job or changing careers, the new book, Branding in a Digital World – How to Take an Integrated Marketing Approach to Building a Business, will help you gain a competitive edge. Author, Hilary JM Topper, MPA, President and CEO of HJMT Public Relations Inc., a full-service public relations and social media agency located in New York, helps the reader build a brand and create an integrated marketing plan that will get results.
“Life has dramatically changed since I first published my social media marketing book in 2009,” said Topper. “Branding in a Digital Age takes the reader on a journey to turn his/her passion into profit.”
Branding in a Digital World is a hands-on workbook that will help guide you as you build a brand, market it effectively across digital media, and ultimately, reap a strong return on investment. Topics include, but are not limited to:
- building an integrated marketing plan.
- using social media marketing.
- recruiting ambassadors and influencers for your brand.
- integrating IoT and wearable tech.
- creating compelling blog and social content.
- increasing your SEO.
- using public relations, direct mail, and email marketing to tie together the entire process.
There is also a special section on fake news, nonprofit management, and virality. Topper adds, “This book is for anyone who wants to stand out among the competition.”
Branding in a Digital World has quotes from famous business leaders in the beginning of each chapter. There are more than 30 leaders quoted including: Author, David Meerman Scott; YouTuber, Steve Garfield; Olympian, Jeff Galloway; and Social Media Guru, Sree Sreenivasan.
Hilary JM Topper, MPA, is a 30+-year public relations veteran. She runs both HJMT Public Relations Inc., a full-service public relations and social media agency, and HJMT Media Company, where she curates two blogs and a podcast. She is also an Adjunct Professor at Hofstra University and has been teaching there for six years. In her spare time, she trains for triathlons. Topper’s first book, Everything You Ever Wanted to Know About Social Media, but were afraid to ask…Building Your Business Using Consumer Generated Media was published in 2009.