Marketing Maven, bicoastal, independently-owned award-winning integrated marketing and public relations firm, has announced that it has been retained as the agency of record for TerraScale Inc. after winning a competitive RFP. TerraScale, who had been represented by FINN Partners in 2021, selected Marketing Maven due to its proven, measurable approach to marketing: The Marketing Maven Method. The agency is charged with global market research, branding, public relations, social media marketing, thought leadership and development of strategic partnerships.
“Marketing Maven was so uniquely positioned and had such relevant past performance in the verticals of economic development, sustainability, women in business, tourism and hospitality, healthcare, beauty and wellness, real estate, finance, international markets, government agencies, cybersecurity, and technology, that the fit was obvious to our executive team. We received bids from other top firms in the nation through a very competitive process and are extremely pleased with our selection of Marketing Maven,” said Soheila Yalpani, chief operating officer and co-founder of TerraScale, who has already begun work with the agency. “In fact, we saw so much value in Marketing Maven CEO and president, Lindsey Carnett, that we were compelled to invite her to serve on our advisory board as ‘Sr. advisor, global marketing and strategic partnerships’ which she gladly accepted to help further accelerate TerraScale’s mission through her existing global network, developed over the last two decades.”
“When TerraScale approached us to participate in the RFP, it was clear that they had done their research and seen our work in these verticals that aligned so perfectly with their various initiatives. It’s funny how ‘meant to be’ this relationship is – from our work with multinational NGOs and Sustainable Development Goals to representation of international destinations, to supporting countries with economic development and thought leadership for groups like the Women Presidents’ Organization and National Women’s Business Council – it has really come full circle working with TerraScale. The support that TerraScale was seeking was completely in line with The Marketing Maven Method, too: Insights360, Strategy360 and Implementation360. We are getting to execute our full process with this AOR relationship, which translates to maximizing marketing outcomes,” said Carnett.
About Marketing Maven
With its headquarters in the Greater Los Angeles area and offices in New York City, Marketing Maven is a full-service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, event marketing, tradeshow support, Hispanic marketing and search engine optimization. Marketing Maven leads the industry in utilizing advanced metrics to measure their clients’ marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit http://www.MarketingMaven.com.
TerraScale is a green technology and infrastructure development company reinventing the future of global sustainable development models. TerraScale places green energy, digital infrastructure and cybersecurity at the center of its data center development projects and solutions. Bringing together the best-in-class partners and service providers across technology, green engineering, cybersecurity, real estate, energy construction firms, and more, TerraScale modernizes businesses and communities around the world- creating solutions and infrastructure that are future-proof. TerraScale’s Project Energos is the winner of five prestigious design and architecture awards. For more information, visit www.terrascale.org.