Martech Agency Retina CEO Named in Most Influential CEOs List

by | Sep 20, 2021

Ted Kohnen, Chief Executive Officer and Managing Partner of Retina, a leading global advertising, marketing and technology company, has been named one of the “Top 10 Most Influential CEOs Rising to the Top in 2021” by IndustryWired Magazine. Kohnen was also featured in the magazine’s cover story of its special issue.

In addition to Kohnen, this year’s IndustryWired list includes leaders from PayPal, Airbnb, SmartCone Technologies Inc. and NMS Consulting. IndustryWired Magazine’s feature story explores how Kohnen has worked to build resilience and maintain an upward trajectory in light of the challenges the Covid-19 pandemic has created.

Sharing his views on what defines strong and successful leadership, Ted notes in the piece: “Successful CEOs and corporate leadership will be defined by not only the business metrics achieved, but also the ‘people’ metrics – and how skillfully they are able to make the critical connection between the two.”

Ted joined Retina in September 2018 as President, Marketing Services after more than fifteen years helping global enterprises, multi-nationals, and non-profits activate their brands. Ted was named Retina’s CEO in January 2020. At the helm, Ted led the company to its most successful year, increasing year-over-year billings nearly 70%, growing profits 4x, and increasing headcount by 59% globally.

Under Ted’s leadership, Retina was named both the Association of National Advertisers (ANA) 2021 and 2020 Agency of the Year, the 2021 Marketing Elevation Awards Marketing Communications Agency of the Year and The Drum’s 2020 Martech Agency of the Year. In addition, Retina under Ted’s leadership ranks as one of the top international B2B MARCOMM Agencies by B2B Magazine and among the Chief Marketer 200.

The Columbia University graduate has become the marketing agency growth specialist. First, with his career at global B2B agency, Stein IAS, where he was CMO and then Managing Director overseeing offices in the US and China. His success made him the youngest managing director in the agency’s 50-year history.

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