Mason, an integrated brand communications agency that creates bold, fearless ideas, announced the launch of a television, print, digital and social media advertising campaign for Orthopaedic Associates of Manhasset.
“Rather than showcase doctors and patients together, we tapped into the emotional truth of the end benefit for people with orthopedic conditions,” said Michael Field, VP, executive creative director, Mason. “Going to see an orthopedic doctor can be overwhelming. But making that critical decision to do so, can also be transformative. That’s how we landed on the positioning ‘What you do next can make all the difference’. This clearly communicates the emotional truth of this campaign.”
The campaign features two television spots, one showcasing a young woman enjoying her daily run and the other a grandfather and grandson playing enjoying life together. The print campaign features bold headlines and hard-hitting copy combined with powerful imagery of people enjoying life: surfing, golf, and other physical activities. The digital and social media campaigns reflect the tone and design of the print-work.
Orthopaedic Associates of Manhasset was first established in Great Neck, New York, in 1971 as a small general orthopedics practice. Today, they are a large multispecialty group of board-certified, fellowship-trained physicians – and they serve patients from two offices located in Long Island.
View the campaign work here: https://mason23.com/work/orthopaedic-associates-of-manhasset/
About Mason
Mason is an advertising and public relations agency that creates integrated communications to increase the value of brands for consumers and the value of consumers for brands. Creatively obsessed and fixated on results, Mason leverages technology, entertainment, design and culture to create bold, fearless ideas to deliver meaningful experiences for our clients’ customers.
The fragmented media landscape demands that brands outthink rather than outspend.
That’s why Mason leads clients through the intersection of art and commerce with bespoke campaigns of advertising, creative services, public relations, social media, media planning, digital and website design.
Mason clients include Acadia Insurance Co., AVANGRID, Connecticut Department of Transportation,Connecticut Yankee Council Boy Scouts of America, Day Kimball Healthcare, EAO Corporation, Massachusetts Interlocal Insurance Association, Orthopaedic Neurosurgery Specialists, Resorts Casino Hotel, State of New Hampshire, The United Illuminating Co., and Yale Center for Clinical Investigation.
For more information on Mason, please visit mason23.com.
