Mason announced that it has promoted Derek Beere to Vice President and Director. Beere will play an increasing role in the recruitment and management of agency clients, including new business development, strategic planning, campaign design and program implementation.
“Derek has been instrumental in helping Mason achieve growth as well as solid client retention,” said Fran Onofrio, president, Mason. “Derek’s strengths and insight will continue to keep Mason on the forefront of trends and best practices.”
Beere, who joined the agency in 2002 and assumed increasingly responsible positions, will continue in his previous roles as Director of Public Relations and managing the agency’s social media practice. Since joining Mason, Beere supported many award-winning programs, and most recently, he pioneered, launched and currently hosts Mason’s new podcast UpFront. The monthly podcast features Connecticut’s most influential business and community leaders.
Beere graduated from Central Connecticut State University with a bachelor’s degree in communications and a minor in marketing. Derek is a Past President of the Public Relations Society of America’s (PRSA’s) Greater Connecticut Chapter and remains active on its board. Aside from the world of public relations, Beere’s independent record label Loot Recordings features electronic music artists from around the world.
About Mason
Bethany, Conn.- based Mason specializes in integrated media buying and planning, public relations, advertising, web-development, social media strategy and SEM and analytics.
Clients rely on Mason insight for uncovering and communicating what is at the heart of their brands. From developing authentic brand platforms to message development through implementation at every point of contact, Mason connects people to brands and brands to people. Mason clients include Acadia Insurance Co., Connex Credit Union, Day Kimball Healthcare, EAO AG, the Massachusetts Interlocal Insurance Association, Orthopaedic Neurosurgery Specialists, Resorts Casino Hotel, The United Illuminating Co., and Yale Center for Clinical Investigation.
For more information on Mason and our services, please visit http://mason23.com
