Matter boosts awareness of “nature’s superfood” and revolutionary supplements with PanTheryx

by | Sep 3, 2020

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named the agency of record (AOR) for PanTheryx, a biotechnology company that harnesses the nutritional power of bovine colostrum – nature’s superfood – to improve human and animal health globally. Colostrum, often called the “liquid gold” produced by all new mothers, is essential for early life health development, with research showing colostrum from cows (bovine) can provide incredible benefits throughout childhood and adulthood.

Matter has been spearheading a comprehensive, integrated marketing program to elevate awareness around colostrum as a supplement and its unrivaled health benefits, as well as PanTheryx’s first direct-to-consumer brand, Life’s First Naturals. This line of supplements is sourced start to finish with ColostrumOne, PanTheryx’s proprietary colostrum ingredient that contains a range of protective proteins, growth and immune factors, and prebiotics, which all work with the human body to support immune and digestive health and wellness.

“We needed more than traditional public relations to generate awareness for our new product and overall brand,” said Pam Cebulski, SVP Marketing and GM Corporate Strategy at PanTheryx. “Matter’s PR, design and website development professionals checked all the boxes to conquer our goal of kicking off an educational marketing program around colostrum and we’re excited to continue to grow the program together.”

The Matter team was also tasked with launching an informational microsite,, to inform the public about colostrum and how these supplements can support the immune system, digestive and skin health, and nutrition. The site will also serve as an educational tool to drive PanTheryx’s media relations and thought leadership program.

“PanTheryx is a uniquely versatile company that touches a variety of industries,” said Maria Brown, General Manager of Matter West. “Our agency’s diverse experiences across healthcare, consumer and technology arenas will continue to maximize the strategic opportunities we can provide to their team.”

With nearly 200 professionals across offices in Boston and Newburyport, MA, Portsmouth, NH, Providence, RI, Pittsburgh, PA, Boulder, CO, and Portland, OR, Matter is one of the fastest-growing PR, creative services, digital marketing and strategy firms in the country. Matter has won 12 “Agency of the Year” accolades in the past three years and has been consistently recognized as a top place to work.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at; @BulldogReporter


Do’s and don’ts to avoid having your pitch mocked on Twitter

Do’s and don’ts to avoid having your pitch mocked on Twitter

Unless you've been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter. This new era of public shaming happens...

As budgets get cut, market research nose-dives during COVID

As budgets get cut, market research nose-dives during COVID

Just as with business interests across the board, COVID-19 has had a dramatic effect on market research activity worldwide, both in terms of extent and how data is being collected, according to a new study released by Dooblo, a provider of survey software for the...