Matter expands Precision Group to include digital marketing offerings

by | Apr 23, 2020

Matter Communications — a Brand Elevation Agency specializing in PR, creative services and digital marketing — announces the expansion of its Precision group’s offerings, with the addition of digital marketing services. Working with B2B, B2C and regional businesses with modest budgets and focused needs, Precision Digital will leverage Matter’s strong capabilities across integrated marketing to elevate brands’ marketing efforts, ensuring best-in-class digital ecosystems that drive results.

Created in 2013, Matter’s Precision group launched as a unique PR industry offering that coupled agency resources with the ability to focus on a company’s most crucial business drivers. Early-stage growth companies, emerging startups and technology brands have all experienced expansion and success through Precision’s media relations, compelling content and social media programs. With the launch of Precision Digital, companies will now have access to Matter’s integrated services to develop strategic, focused programs tailored to their needs. These programs can choose from services like digital strategy and management, website maintenance, design services, SEO, SEM, email marketing, and more.

“Every company can benefit from a strategic digital program – yet, budget and scale are often barriers to entry. We want to give every company the opportunity to leverage innovative integrated marketing solutions to drive their business and elevate brand awareness,” said Mandy Mladenoff, President of Matter. “Our Precision group’s public relations program has been extremely successful over the past eight years and we’re confident that our Digital team is poised to meet brands’ needs and drive results with this expanded offering.”

Precision Digital will consist of three customizable, tiered offerings:

  • Tier 1: ELEVATE Digital Foundation – Focused on optimizing a brand’s digital foundation across its website, social media and search engines, the team will implement an ongoing program for proper maintenance, analytics and optimization.
  • Tier 2: ELEVATE Awareness – Designed to optimize and manage the digital foundation, supplementing the elements of Tier 1 with additional targeted paid elements to increase awareness and reach new customers.
  • Tier 3: ELEVATE Demand Gen – With a strong foundation and awareness program in place, this will help brands drive demand and nurture leads toward conversion. Combining paid promotions, landing pages, targeted content and a marketing automation system, this program can turn your digital ecosystem into a lead generation engine.

With 200 professionals across offices in Boston and Newburyport, MA, Portsmouth, NH, Providence, RI, Pittsburgh, PA, Boulder, CO, and Portland, OR, Matter is one of the fastest-growing PR, creative services and digital marketing firms in the country. Matter has won 12 “Agency of the Year” accolades in the past three years and has been consistently recognized as a top place to work.

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