Dallas-based integrated marketing communications firm MCC announced it received the 2017 Texas Instruments (TI) Supplier Excellence Award for the third time overall and second year in a row. This year’s award for performance was given to only 10 of TI’s more than 11,000 suppliers and is the company’s highest level of supplier recognition.
“TI and MCC have formed a bond through the nine years we’ve worked together,” said Mike Crawford, president, MCC. “We’re continually learning more and more about each other and our relationship is growing. It feels good to know we’re not only on the right track, but we’re going above and beyond TI’s expectations.”
The annual award honors companies whose dedication and commitment in supplying products and services meet TI’s high standards for excellence. Recipients are an elite group of suppliers chosen for their exemplary performance in the areas of cost, environmental and social responsibility, technology, responsiveness, assurance of supply and quality.
“Receiving this award three times over the span of six years is unheard of,” said Nancy Kelley, VP of digital marketing, TI. “MCC’s performance is a testament to what TI is looking for in its suppliers. The team puts strategy and thought into all of their work, and it is clear they are invested in our business.”
MCC provides media management services to TI, including strategic planning, program development, media planning, content and program implementation, optimization and analytics.
