McGrath/Power, an independent integrated communications agency, has been selected by Silver Creek Valley Country Club (SCVCC), one of Silicon Valley’s most established golf and country clubs, to drive word-of-mouth marketing, and grow brand awareness via a comprehensive social media program. Silver Creek Valley Country Club is a state of the art private club serving the Silicon Valley community.
This marks the third time that the Club has enlisted McGrath/Power’s expertise to drive community communications efforts and initiatives and the first time Silver Creek has used the Agency for external communications.
“Our past experience with McGrath/Power showed us that the Agency has strong roots in the Silicon Valley community and a clear understanding of what our target audiences are looking for in a golf and country club,” said Mike LaBarbera, chairman of the board at Silver Creek. “SCVCC will use the Agency’s digital media services to generate greater awareness of the Club, reach potential new members and those looking for the best in event facilities”
“When SCVCC expressed interest in re-evaluating its social channels and ramping up its social media efforts we welcomed the opportunity to work with the Silver Creek team again,” said Jonathan Bloom, CEO and founding partner of McGrath/Power. “McGrath/Power has been at the forefront of leveraging digital and social media in communications programs since it came on the scene more than a decade ago. I am excited to apply our expertise to a brand that has become a mainstay in San Jose and has continued to be the gold standard for country clubs since it was founded.”