fbpx

Mekky Media Relations Tapped by Giordano’s to Lead the Company’s 50th Anniversary

by | Feb 1, 2024

Strategic public relations partnership unveils a dynamic outreach strategy for the iconic Chicago restaurant group’s milestone celebration

CHICAGO – February 1, 2024Mekky Media Relations is thrilled to add the renowned deep dish pizza brand, Giordano’s, to its growing list of clients. The Chicago-based public relations agency will lead the strategic communications campaign around the iconic pizza brand’s 50th Anniversary celebration in 2024, supporting media outreach and target market expansion.

Giordano’s has been serving its world-famous pizza since 1974 when founders and Italian immigrant brothers Efren and Joseph Boglio introduced their mother’s deep dish pizza recipe to Chicago and established what is now internationally known as Chicago-style stuffed pizza. With over 70 restaurants, in nine states, and a thriving eCommerce business across the continental United States, Giordano’s has  grown to an iconic name synonymous with delicious pizza nationwide.

Through a strategic proposal detailing Mekky Media’s capabilities and goals, the agency showcased its ability to effectively execute messaging for Giordano’s 50th-anniversary celebration while discovering new opportunities for the brand to grow its reach in the United States.

“It is an honor to be selected by Giordano’s to serve as its agency of record for this major milestone in Chicago history. Our agency has a proven track record representing Chicago-based restaurant groups and will use our powerful storytelling capabilities to bring Giordano’s vision to life for their 50th anniversary and beyond,” said Michelle Mekky, founder and CEO of the agency. “I grew up going to Giordano’s with my family. Every Chicagoan has an experience tied to this brand, and we are thrilled to be the storytellers to unveil those narratives.”

“We are thrilled to embark on this exciting journey with Mekky Media Relations as we celebrate our 50th anniversary,” said Meghan Parra, director of marketing and public relations at Giordano’s. “This collaboration reflects our commitment to celebrating our heritage while realizing new opportunities to connect with our existing and new customers. We look forward to working together to share the Giordano’s story with even more pizza enthusiasts across the nation.”

For more information on Giordano’s visit www.giordanos.com. For additional details on Mekky Media Relations, visit www.mekkymedia.com.

About Mekky Media Relations, Inc.

Mekky Media Relations, Inc. is a boutique public relations agency dedicated to delivering powerful publicity for a diverse roster of business and nonprofit clients in Chicago and beyond. Michelle Mekky, a veteran, award-winning broadcast journalist and PR executive, launched the agency in 2016, to provide clients with PR strategy, media relations, media training, event promotion, social media strategy and influencer outreach. To meet demand, the agency has added integrated digital and PR programs, personal branding and internal communications, and has increased its media training capabilities. The agency emphasizes personal attention and creative storytelling and has been widely recognized for its tremendous growth and success in its first seven years. In 2022, the agency received the Publicity Club of Chicago Golden Trumpet Awards for client work for Adalina and Abt, as well as a Bronze Stevie Award for Media Relations PR Campaign of the Year for Abt. Honors in 2021 included Gold and Silver Stevie’s for PR Agency of the Year and PR Campaign of the Year, as well as Ragan’s Workplace Wellness Award. In addition, Michelle Mekky was named PRSA Chicago Skyline Awards 2023 Professional of the Year, Niles West High School’s 2022 Distinguished Alumni, a 2020 PR News Top Women in PR Honoree and a 2019 Crain’s Chicago Business Notable Entrepreneur, and she won the 2023 Daily Herald Entrepreneurial Excellence Award along with a 2018 Bronze Stevie Award for Women in Business, in the Entrepreneur of the Year category. Mekky Media is a member of the Forbes Agency Council, Women’s Business Enterprise National Council (WBENC) and International PR Network (IPRN). Based in Chicago, the agency has a team of nearly 20 PR professionals who come from top firms and leading media outlets. To learn more, visit www.MekkyMedia.com.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

7 ways digital assistants are changing the media outreach game

7 ways digital assistants are changing the media outreach game

In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...