Los Angeles, CA—April 20, 2023—Eric Dahan, a Forbes & Inc. 30 Under 30 recipient and Cofounder & ex-CEO of marketing agency Open Influence, has announced the launch of Mighty Joy, a full-funnel influencer marketing agency. Mighty Joy combines impactful creative and performance marketing to create campaigns for DTC brands and high-growth companies.
Mighty Joy prioritizes Return on Ad Spend (ROAS) to ensure that its clients’ marketing investments yield maximum results. The company’s performance-driven approach focuses on optimizing every aspect of influencer marketing campaigns, from selecting the most relevant creators to fine-tuning content strategies and monitoring engagement.
By continually analyzing data and making data-driven decisions, Mighty Joy identifies areas for improvement and implements necessary adjustments. The company aims to get away from a campaign-by-campaign mindset and focus on long-term brand building, through strategies including gifting, ambassadorships, collaborations, and affiliate deals.
“I believe that your brand is your community—period,” said Dahan. “At the end of the day, if people believe in your community and want to be part of it, then you will flourish. Everything else is something people could essentially copy.”
Dahan was among the first to recognize the creator economy 11 years ago when he started Open Influence; he has experience running over 150,000 activations for companies including Disney, Unilever, Samsung, Amazon, and Dunkin’ Donuts. His focus at Mighty Joy is in helping brands build a bridge between their communities and social commerce to generate the most value from a long-term standpoint. He also will work to expand his clients’ businesses one by one; for example, he is helping a seasonal business “take advantage of the other 11 months.”
“Our goal is to shake up the status quo by helping brands develop ongoing relationships with creators that build their communities over time, while also meeting their long-term business objectives day to day,” added Dahan.
About Mighty Joy
Mighty Joy is a full-funnel influencer marketing agency that combines impactful creative and performance marketing to create campaigns for DTC brands and high-growth companies. Founded by influencer marketing pioneer Eric Dahan, Mighty Joy’s mission is to build brands and spread joy by creating content that inspires, educates, and entertains.