Robinhood is debuting its newest brand campaign, “Your Money, Your Move,” a cinematic storytelling series that puts ambition, individuality, and ownership at the center of the financial conversation. The campaign is led by Olympic medalist and world champion fencer Miles Chamley-Watson, whose personal story and creative contributions shaped the tone, energy, and visual language of the work. The campaign also features WNBA New York Liberty Star Jonquel Jones and creator Kareem Rahma.
At its core, “Your Money, Your Move” reflects Robinhood’s evolution into a platform built for people who expect more – from themselves and from the tools that support their goals. By anchoring the work in real personal journeys, the campaign moves away from traditional financial advertising and toward storytelling that feels human, emotional, and deeply connected to the pursuit of mastery.
Campaign assets are available below:
- Miles: https://www.youtube.com/shorts/ld57N8FeaYE
- Kareem: https://www.youtube.com/shorts/OY6Dm0OO9VU
- Jonquel: https://www.youtube.com/shorts/5g-nzLEHmiA
Alongside Miles, the campaign features two additional voices who offer distinct expressions of ambition today: WNBA New York Liberty star Jonquel Jones, whose dominance on the court reflects precision and focus, and creator and cultural commentator Kareem Rahma, the mind behind Subway Takes, whose entrepreneurial path brings a fresh cultural lens to the series. Together, they embody a shared belief in agency, ownership, and pushing beyond expectations.
Miles wasn’t simply featured – he played a hands-on role in developing the campaign’s creative direction. He collaborated on narrative structure, helped refine the script, and grounded the film in locations deeply meaningful to his journey, including the Fencers Club where he trained for years. His perspective on discipline, reinvention, and self-defined success informed how the campaign expresses ambition and what it means to take control of your next move.