Mixology Communications Expands B2B Martech offer with New Client Wins

by | Oct 18, 2022

Mixology, a PR and communications agency, has continued its growth in the B2B marketing technology sector by adding two new clients to its portfolio.

The London-based agency recently underwent a brand refresh and repositioned its offer across the B2B Tech, Engineering & Infrastructure, and Tech for Good sectors.

The new client wins are for:

  • Upstream, a leading technology company in the field of mobile marketing in the most important emerging markets in the world. Its mobile marketing automation platform, Grow, unique in its kind, combines innovations in marketing automation and data, security from online advertising fraud, and multi-channel digital communication aimed at creating personalised experiences for end consumers.
  • Convertr, an award-winning real-time customer acquisition management platform that includes Oracle, Stripe, and HP as its customers. Connecting demand channels such as online campaigns and content syndication to CRM systems, Convertr enables marketing teams to turn leads into actionable insights in seconds, not weeks. With its unique and innovative automation system, Convertr allows lead data to be validated, enriched, and routed quickly and securely.

“We’re delighted to be working with two future-thinking brands that are leading the way in marketing technology and setting new industry standards,” said Andrew Laxton, Mixology’s CEO.

Launched in 2020, the agency has already won strategy consulting and brand positioning contracts across fintech, digital health, transportation, enterprise software, and climate tech.

“Mixology is a great fit for us,” commented Sofia Marinou, Head of Corporate Communications at Upstream. “They are 100% on strategy, understand the technology and evolving marketing landscape, and also go consistently over and above to help meet our business goals.”

Emma Bowkett, President and CEO at Convertr, commented, “We wanted an agency that understands the complexity and importance of the work we do and the customers we serve. Mixology has demonstrated the importance we place on the need for greater compliance and trust within the marketing industry.”

Mixology PR has been appointed as agency of record for both brands.

Mixology is an integrated PR and communications agency that consults, strategises, and drives campaigns that achieve direct business impact. With a core focus across B2B Tech, Engineering & Infrastructure, and Tech for Good, Mixology works with the innovators, pioneers and change-makers that are shaping tomorrow. Headquartered in London, Mixology has an international network of partners across EMEA, APAC and the Americas. www.mixologypr.com

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


7 benefits of building authentic relationships with influencers

7 benefits of building authentic relationships with influencers

In today's digital landscape, influencer marketing stands as a formidable tool for brands aiming to reach target audiences and build brand awareness. However, just investing in popular influencers isn't enough. Consumers are looking for authenticity and can easily...

Maximizing the impact of influencer marketing on consumer behavior

Maximizing the impact of influencer marketing on consumer behavior

Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services. Unlike traditional celebrity endorsements,...