Mod Op, a full-service digital marketing agency specializing in driving client growth through creativity, data science, and innovation, has launched its AI Playground, a secure environment for agency employees to explore emerging AI technologies. The agency has vetted over 200 applications using AI and GPTs to scrape and pull compliance and privacy information to focus on applications that were compliant and ethically sourced. This initiative allows teams to quickly assess and test new AI tools while maintaining security, compliance, and ethical standards. The AI Playground transforms innovative ideas into valuable client solutions by evaluating real-world use cases and monitoring results.
Mod Op’s AI Playground provides a secure space for the marketing agency to test and explore emerging AI technologies. After being evaluated, these AI applications are rated and learnings shared, allowing marketers to use the findings to inform their evaluations.
Tools in the Mod Op AI Playground undergo a multi-faceted evaluation using a strict framework that takes into account performance, compliance with ethical and legal standards, and demonstrated return on investment. Tools are evaluated and scored for problem alignment, user experience, reliability, support, and adherence to data privacy and legal regulations. Results are aggregated to produce a final overall score out of 5. A score of 4.5 or more suggests that the app scored average or above on all criteria evaluated. Early AI applications to score highly include Microsoft Copilot and Akkio.
The agency is sharing learnings from the Mod Op AI Playground to help other marketers better understand these AI tools and, where appropriate, implement them into their workflows.
AI is evolving rapidly, and marketers need a way to explore and experiment with AI tools quickly while ensuring security, compliance, and ethical considerations. Mod Op’s AI Playground provides a structured framework to assess AI solutions at scale, allowing for fast yet responsible experimentation. To get the most value from AI, the AI Playground helps marketers focus on innovation and scale internally and externally.
Explore the AI Playground at https://www.modop.com/ai/ai-playground/
About Mod Op
As a company committed to pushing the boundaries of technology and creativity, Mod Op is actively integrating AI into its services, aligning with its mission to blend AI-enabled innovations with human creativity. This vision is reinforced by the formation of Mod Op’s AI Council earlier this year, ensuring AI adoption is both strategic and responsible.