Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, announced the addition of award-winning ad executive Todd Silverstein as President.
With over 19 years of advertising and digital marketing experience, Silverstein most notably built public relations leader Edelman’s Performance Marketing practice, quickly scaling it to more than $200M in media managed. In his new role, Silverstein will lead Model B in disrupting the digital advertising industry.
“I’m thrilled to join Model B and debut a new technology that will greatly enhance how brands of all sizes execute and understand their digital marketing programs.” said Silverstein. “I look forward to working with the current roster of clients, among them a global ecommerce leader and one of the most well-known political organizations, as well as expanding that list through our new wave of technological innovations.”
Prior to joining Model B, Silverstein was Chief Marketing Officer at Sagepath, an Atlanta, GA based digital agency that was Gartner recognized and made the Inc. 5000 three years running. Prior to Sagepath, Silverstein served as Chief Marketing and Growth Officer at DRUM, a full-service marketing agency he helped to win numerous awards during his first year, including recognition for Best Digital Transformation and Best Product Launch by the ANA.
“We are extremely excited for Todd to officially join Model B and bring his leadership and vision to our game-changing digital advertising technology,” said Abtin Buergari, Model B Co-Founder & Partner. “Todd is well-known for rapidly scaling brands, ranging from startups to Fortune 10, through marketing strategy and innovation. We thrilled to pair his knowledge and experience with our proprietary technology, in order to give brand marketers the ultimate competitive advantage.”
Model B is emerging technology company focused on empowering marketers to deliver better results without having to invest heavily in building out their own technology, human capital or outsource delivery. Their advertising technology enables marketing teams to easily understand and optimize audience, content and channel performance despite walled garden fragmentation and doomsday industry upheaval by translating, modeling and illuminating data from disparate sources across the digital ad ecosystem, generating predictive insights using advanced AI capabilities.