A 100% fashion campaign, 100% AI, just like its new Razr models.
Motorola is making a comeback with a brand new campaign designed entirely using artificial intelligence, in collaboration with its agency heaven (Hopscotch Groupe). To coincide with the launch of its new folding smartphones, the Razr 50 and Razr 50 Ultra, and its partnership with Pantone, Motorola is reaffirming its commitment to innovation and fashion.
The campaign film features a series of models wearing fashionable outfits inspired by Motorola’s famous Batwing logo, created using AI. The 6 colors of these iconic smartphones are highlighted in each outfit, in this unique film that brings together different worlds of fashion (catwalks and photoshoots).
With this bold campaign, Motorola is positioning itself not only as a technology leader but also as a fashion icon. The new Razr 50 and Razr 50 Ultra models are not only cutting-edge devices, but also genuine fashion accessories for those who want to combine style and innovation. The smartphones are also equipped with AI, both on the photo/creative side and on the assistant side.
Each outfit, created from thousands of AI-generated images, was carefully selected for its style and materials. These images were then transformed to incorporate Motorola’s Batwings in the most natural and aesthetic way possible, then upscaled and animated, all using AI tools. Finally, the film’s soundtrack, also generated with AI, incorporates the famous “Hello Moto” jingle, fusing tradition and innovation.
This ‘Styled With Moto’ campaign is the culmination of 4 months of intensive research and work by a team using no fewer than nine different AI tools.
At the launch party, 150 portraits of guests dressed in Motorola Batwing outfits were exhibited.
They were accompanied by a real “Motorola Dress” designed in collaboration with Scotomalab, a creative textile studio. This event underlines Motorola’s commitment to the world of fashion.
The film was shown at the launch event and on Motorola’s social platforms.
The campaign is complemented by an influencer campaign with two content creators (@dressingleloo & @thedwardsad ) who have created a video showing outfits that match the different colours of the phone.
By combining the constant evolution of fashion with its own renaissance, Motorola is demonstrating that innovation and style can go hand in hand. This campaign embodies the brand’s vision of a future where technology and fashion come together to create unique and inspiring experiences.
