Movado partners with eShopWorld to localize the luxury shopping experience for international customers ahead of holiday selling season

by | Oct 15, 2020

Movado Group, one of the world’s premier watchmakers, and eShopWorld (ESW), the world’s leading cross-border e-commerce company, announced that they have launched a partnership to provide Movado and MVMT shoppers in markets across the globe with a localized, familiar online shopping experience. ESW simplifies each aspect of the cross-border e-commerce process by removing the challenges brands encounter when trying to sell and ship product internationally. The partnership will help prepare Movado and MVMT to meet early holiday demand due to the effects of COVID-19.

“Movado timepieces, with their iconic single dot on the dial, are known worldwide for their innovative design, craftsmanship and quality,” said Tommy Kelly, CEO of ESW. “Shoppers know they can expect a luxurious experience at every step of the shopping journey with Movado, and we’re excited to partner with the company ahead of the holidays to ensure that the experience is as seamless, simple and familiar as possible for them, wherever they reside.”

ESW’s configurable solution optimizes each element in the shopping journey, from local payments and checkout to delivery and returns, ensuring that brands protect and enhance their brand experience at every customer touchpoint. The company’s powerful combination of technology and human ingenuity will ensure that the Movado and MVMT brands’ e-commerce customers in every geography feel as if they are receiving the same level of service and convenience they would enjoy if shopping at their local store.

“We’re committed to protecting the luxury experience Movado watch shoppers have come to expect and to expanding our brand awareness worldwide,” said Behzad Soltani, Executive Vice President, Commercial President and Chief Technology Officer, Movado Group. “By partnering with ESW, we’re ensuring we provide the seamless local shopping experience that our customers deserve, while also gaining more flexibility in terms of controlling our global inventory.”

ESW is the world’s go-to cross-border e-commerce partner, empowering the world’s best-loved brands and retailers to make global shopping better, safer, simpler and faster, end to end across 200 markets. Brands partnering with ESW can enter new international markets in as few as six weeks, up to six times faster than if they attempted to do so on their own – all while engaging directly with customers and retaining ownership of all the data collected during the shopping process.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

8 tactical ways to use email campaigns for PR

8 tactical ways to use email campaigns for PR

Public relations has a direct impact on your brand visibility and how people relate to you. If public relations is directly proportional to brand awareness, email marketing also influences the reach of your brand. In other words, PR and email marketing can work in a...

4 essential branding tips for hospitality marketers

4 essential branding tips for hospitality marketers

Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. They will consider several factors when making their decision including the price and the location, but another key point of comparison is the...