NEW YORK – March 3, 2021 – Cincinnati-based data science and media powerhouse 84.51° has tapped Mower as its public relations and marketing agency of record. One of the top three B2B agencies in the U.S., Mower will handle the full suite of PR, marketing and advertising for the data science company.
An industry leader in data science and predictive analytics, 84.51˚ helps brands on the cutting edge of emerging disciplines connect with their customers. It was founded in 2015 as the consumer insights and media activation arm of Kroger.
Mower is one of the nation’s largest integrated independent marketing, advertising and public relations agencies, with a presence in Cincinnati as well as Atlanta, Boston, Charlotte and multiple New York locations.
In choosing Mower, Daniela Patterson, chief marketing director for 84.51˚, said, “We were impressed by the agency’s collaborative approach and demonstrated experience in our need areas. We look forward to taking full advantage of the range of strategic communications services their team has to offer 84.51˚.”
Added Geoff Thomas, Mower senior vice president—managing director, “84.51˚ has taken on an ambitious challenge in its switch from a PR marketing approach to a fully integrated 360 marketing campaign, and we are eager to serve as their partner in that transformation.”
84.51˚ is at the nexus of Mower’s capabilities, knowledge, and expertise. The agency’s B2B acumen, deep experience working with CPG brands, and dedicated Technology specialty make its integrated marketing team uniquely qualified to support 84.51˚’s business goals.
84.51° brings together customer data, predictive analytics, and marketing strategy to drive sales growth and customer loyalty for Kroger and more than 1,250 consumer-packaged-goods companies in the U.S. Our programs achieve business objectives by driving awareness, trial, sales uplift, earned media impressions and, ultimately, customer loyalty. Using a sophisticated, proprietary suite of tools and technology, we turn customer data into knowledge, resulting in a more enlightened, more personal, dynamic approach to putting the customer at the center of every business decision.
Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.