Northwest Bank has introduced a new brand campaign developed in partnership with independent agency Mower that focuses on how the bank supports customers in life’s big and everyday moments and helps them achieve their financial goals.
The Vision
The campaign, entitled For what’s next™, reflects Northwest Bank’s promise to provide customers with real-life financial guidance, proactive expertise and smart solutions to meet their current and future ambitions.
The Execution
Developed following extensive consumer research, the fully integrated campaign features a diverse mix of digital and traditional media that spotlights special, emotional moments and milestones throughout a person’s lifetime.
“This campaign feels fresh and different because it addresses the emotions associated with financial success” said Mike Baron, SVP/group creative director, Mower. “The moments we created are ones we’ve all experienced or hope to someday.”
The Creative
From sending kids off to college or moving into a new home to picking up the check at dinner and celebrating a special occasion, the For what’s next creative captures mini moments that mean a lot.
Learn more and discover TV ads, the OOH billboards, and a sampling of socials here.
