Mower’s Partnership with MassRobotics Wins Gold and Silver Bell Awards

by | Jun 22, 2018

Mower, formerly Eric Mower + Associates, won both Gold and Silver Bells at the 50th annual Publicity Club of New England Bell Ringer Awards.

Presented by the Publicity Club of New England, the region’s leading communications trade organization, the Bell Ringer Awards are a symbol of outstanding achievement for New England public relations and communications professionals. The awards celebrate and honor the teams that raise industry standards of creativity and craftsmanship.

Mower’s “Creating the Hub of Robotics” campaign moved MassRobotics from concept to reality as the two worked together to develop the organization’s aspirational story (rallying cry), brand identity (logo, website), strategic public relations and marketing program that helped brand and promote the compelling concept.

In addition to the tremendously successful launch, which received both regional and national print, TV and radio coverage, MassRobotics was also awarded a $2.5 million MassWorks grant, allowing the organization to triple its space, which was more than 80 percent occupied upon opening and reached 100 percent within the first three months.

Mower also contended for the Super Bell, the Bell Ringer’s “best in show” award, for the first time in agency history by creating one of the five highest-scoring entries of the evening.

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