MP&F Strategic Communications has added Jennifer Hinkle as its director of Paid Media. In this role, Hinkle will lead the charge on MP&F’s paid media work and enhance the agency’s capabilities and expertise.
Hinkle brings more than 20 years of experience in marketing and digital strategy to MP&F, after a long career in professional sports.
“As our agency continues to grow, it’s critical to find talented leaders who will help us continually elevate the work we do for our clients,” said Jennifer Brantley, managing partner at MP&F. “Jennifer will work directly with members of our marketing, creative and data analytics teams on allocation, planning, tracking and optimization of media spend, and coordination of fully integrated, multichannel campaigns with our account staff.”
Hinkle comes to MP&F from the Tennessee Titans, where she led integrated marketing and fan engagement initiatives as senior director of Marketing and Digital Media Strategy. Prior to that, she spent 12 years with the NFL’s Washington Commanders overseeing digital strategy for the team and their corporate partners and was most recently vice president of Digital Marketing.
Measurable, creative and effective strategies are hallmarks of Nashville-based MP&F Strategic Communications’ award-winning work. The agency, which celebrates 35 years in business in 2022, provides marketing, advertising, public relations, graphic design, website development, SEO, branding, crisis communications and more to ensure that its clients succeed. MP&F is a majority women-owned business and the largest locally owned communications, advertising and PR firm in the state of Tennessee.