MPRM Communications, a leading independent public relations agency using the power of storytelling to build brands and engage audiences, announced the expansion of its senior team with Cydney Prentice and Jacki St. Thomas boarding as account supervisors, responsible for overseeing client teams, developing client strategy and driving company growth. Additionally, Ali Smith has joined the team as account executive. Smith, along with Summer Cantu Sanchez and Kimberly Gutierrez, who have been promoted to Senior Account Executive and Account Executive, respectively, are charged with implementing client strategy across the company’s client roster.
In her new role, Prentice will head up corporate communications strategy for creative agencies, tech and streaming platforms, as well as television and film production companies. With 15 years experience in entertainment, event planning, sales and communications, Prentice served as a communications consultant for clients ranging from production companies and entrepreneurs to healthcare and education, in addition to driving communications and media strategy at Babygrande PR for unscripted television producers, networks, international distributors, and more.
With a strong background in festival and film publicity, St. Thomas will lead strategic campaigns for both film and corporate entertainment clients. Driven by a love for independent storytelling, she will be working to promote a diverse slate of titles, festival premieres, and awards campaigns. St. Thomas is well versed in the world of entertainment having worked with award-winning production companies, independent distributors, film festivals, and top-tier immersive experiences in her previous roles at Jive PR + Digital, Prodigy Public Relations and Film Independent during her seven years in the business.
Smith will be focusing on opportunities and exposure for corporate entertainment and digital clients, in addition to supporting television and film consumer teams. Smith previously worked at Maxine Leonard PR in international publicity, driving successful film and festival campaigns.
Joining the agency in 2017, Sanchez will continue to head up campaigns for a variety of clients including television, streaming and theatrical releases, in addition to managing awards clients. Gutierrez, who has been with the agency since 2018, manages a wide range of theatrical, VOD and home entertainment campaigns, as well as festivals and events. She is also a member of MPRM’s Hispanic division – HOLA! – where she has worked on various film, home entertainment and television campaigns.
“We at MPRM have had a transformative year of growth, and welcome the wealth of experience Cydney and Jacki bring to the table to continue to go above and beyond for our clients in addition to driving new business opportunities,” said Mark Pogachefsky, MPRM President. “They, along with Ali, are a reflection of our efforts to double down on making MPRM a creative hub for both clients and public relations strategists alike,” added Rachel McCallister, MPRM Chair.
MPRM’s diverse client roster includes Adult Swim, AMC Networks, Austin Film Festival, BRON Studios, Cinetic Media, Disney Consumer Products, John Ridley’s No Studios, Foothill Productions, Gamechanger Films, Millennium Media, Modern Magic, MUBI, NBC, Netflix, The Ranch, RuPaul’s Drag Race, Sony Pictures Television, Turner Classic Movies, Wild Card Creative Group and Wrapbook, among others.
About MPRM Communications
MPRM Communications is a leading independent public relations agency serving media and entertainment, delivering strategic, comprehensive, multi-platform campaigns. The company collaborates with its clients to tell their stories, harnessing the broad spectrum of media from traditional to social, with a philosophy that relies on strategy, experience, creativity and passion to drive their business forward. Building brands for content and companies alike, MPRM’s client roster includes major studios, broadcast and cable networks, specialized distributors, streaming platforms, leading digital media and technology companies, independent production companies and showrunners, as well as lifestyle products. MPRM is a member agency of PROI Worldwide. For more information visit www.mprm.com.